天津商业大学学报
天津商業大學學報
천진상업대학학보
Journal of Tianjin University of Commerce
2014年
2期
37~42
,共null页
旅游景区 多元主体 利益冲突 协调机制 社会责任视阈
旅遊景區 多元主體 利益遲突 協調機製 社會責任視閾
여유경구 다원주체 이익충돌 협조궤제 사회책임시역
tourist attraction; multiple subjects; conflict of interests; coordination mechanism; social responsibility
旅游景区是旅游产业链上所有主体的利益交汇点，也是多元主体利益冲突的多发地段。在社会责任视阈下，厘清了旅游景区多元主体利益冲突的横向与纵向表现，指出主体间社会责任与价值博弈失衡是导致利益冲突的成因，构建了旅游景区多元主体的社会责任系统，从社会责任的沟通机制、激励机制、约束机制角度构建了维持利益均衡体系的冲突协调机制，并从不同主体视角明确了加强责任自我管理的对策措施。
旅遊景區是旅遊產業鏈上所有主體的利益交彙點，也是多元主體利益遲突的多髮地段。在社會責任視閾下，釐清瞭旅遊景區多元主體利益遲突的橫嚮與縱嚮錶現，指齣主體間社會責任與價值博弈失衡是導緻利益遲突的成因，構建瞭旅遊景區多元主體的社會責任繫統，從社會責任的溝通機製、激勵機製、約束機製角度構建瞭維持利益均衡體繫的遲突協調機製，併從不同主體視角明確瞭加彊責任自我管理的對策措施。
여유경구시여유산업련상소유주체적이익교회점，야시다원주체이익충돌적다발지단。재사회책임시역하，전청료여유경구다원주체이익충돌적횡향여종향표현，지출주체간사회책임여개치박혁실형시도치이익충돌적성인，구건료여유경구다원주체적사회책임계통，종사회책임적구통궤제、격려궤제、약속궤제각도구건료유지이익균형체계적충돌협조궤제，병종불동주체시각명학료가강책임자아관리적대책조시。
Tourist attraction is the convergence of interests of all subjects in tourism industrial chain, and also the spot where multiple subjects＇ conflicts of interests exist. From the perspective of social responsibility, the article clarifies the horizontal and vertical performances of multiple subjects ＇ conflict of interests, and points out that game imbalance between social responsibility and value among subjects leads to conflict. Then, it builds a social responsibility system of multiple subjects in tourist attraction and coordination mechanisms of conflict from the perspective of communication mechanism, incentive mechanism and constraint mechanism of social responsibility. Finally, it puts forward some coun-termeasures to strengthen responsibility management.
