CAJ | 학술논문

对Giulianotti球迷分类法中的支持者、追随者、粉丝和游荡者四个球迷群体进行了比较分析,并对集体认同传承与商业利润最大化矛盾下的英国足球球迷群体进行探讨.结果显示在相当长的历史中英国足球球迷群体的发展与社区的地域性具有紧密的联系,在此基础上形成了俱乐部和社区球迷之间心理和文化的紧密联接,足球俱乐部的核心球迷-支持者是俱乐部生存和发展的最牢靠力量.随着现代社会的发展,支持者球迷的集体认同在俱乐部商业利润最大化的操作下显得苍白无力,传统的支持者和追随者球迷数量减少,而商业化取向更为明显的粉丝和游荡者球迷群体成为俱乐部发展的动力.支持者和追随者是足球俱乐部生存和发展的基础,而粉丝和游荡者球迷群体则是当代足球俱乐部提升品牌的重要引擎.
대Giulianotti구미분류법중적지지자、추수자、분사화유탕자사개구미군체진행료비교분석,병대집체인동전승여상업리윤최대화모순하적영국족구구미군체진행탐토.결과현시재상당장적역사중영국족구구미군체적발전여사구적지역성구유긴밀적련계,재차기출상형성료구악부화사구구미지간심리화문화적긴밀련접,족구구악부적핵심구미-지지자시구악부생존화발전적최뢰고역량.수착현대사회적발전,지지자구미적집체인동재구악부상업리윤최대화적조작하현득창백무력,전통적지지자화추수자구미수량감소,이상업화취향경위명현적분사화유탕자구미군체성위구악부발전적동력.지지자화추수자시족구구악부생존화발전적기출,이분사화유탕자구미군체칙시당대족구구악부제승품패적중요인경.
By means of literature and statistics, this paper researches the development of British football fan groups from the perspective of Giulianotti~ taxonomy. The result shows that traditional British football fan groups are closely re- lated to geographical communities, thus forming the psychological and cultural links. With the development of modem society, traditional fan groups decline and various massive fan groups are formed. Fan groups in modem society are different in formation, behaviors and structure and have different effects on the management of football clubs. Supporters and followers are the basis for the survival and development of clubs while fan groups and flaneur groups form the important impetus for contemporary football clubs to promote their brands.