CAJ | 학술논문

中国大学生篮球联赛（CUBA）是利用社会力量举办的大学生体育赛事,其运作模式具有示范意义.论文从“社会力”的概念出发,选取CUBA联赛东南赛区八强球队为研究对象,运用问卷调查法、专家访谈法等研究方法,对CUBA东南赛区八强球队人力、物力、财力、信息力四方面社会力聚集的现状进行比较分析.研究显示：CUBA东南赛区八强球队依托高校优势,在社会力聚集方面已初见成效,如吸引了高水平教练员与运动员等,尤其表现在通过运动水平的提升吸纳了更多社会资金投入,同时新闻媒体宣传效应也逐渐被高校所重视,而高校集聚社会资源的多寡与球队成绩存在一定相关性.
중국대학생람구련새（CUBA）시이용사회역량거판적대학생체육새사,기운작모식구유시범의의.논문종“사회력”적개념출발,선취CUBA련새동남새구팔강구대위연구대상,운용문권조사법、전가방담법등연구방법,대CUBA동남새구팔강구대인력、물력、재력、신식력사방면사회력취집적현상진행비교분석.연구현시：CUBA동남새구팔강구대의탁고교우세,재사회력취집방면이초견성효,여흡인료고수평교련원여운동원등,우기표현재통과운동수평적제승흡납료경다사회자금투입,동시신문매체선전효응야축점피고교소중시,이고교집취사회자원적다과여구대성적존재일정상관성.
The CUBA has become one of the most representative sports events for college students by the mode of socialization and industrialization. This paper, starting from the conception of ＂social force＂, chose the final eight of the Southeastern Division of CUBA as the study subjects and made a comparison of the social force such as manpower, mate- rial resources, financial resources and information power of the final eight of the Southeastern Division of CUBA by means of documentation, survey, on - the - spot investigation and experts interview. Studies have shown ： the final eight of the Southeastern Division of CUBA teams have been noticed in terms of gathering social forces by relying on the ad- vantages of universities, such as attracting high level coaches and palyers, especially in attracting more social capital in- vestment through the campaign. In the mean while, the news media publicity has gradually been valued by universities and there is a certain correlation between the amount of resources gathered by colleges and universities and team scores.