CAJ | 학술논문

面对数字经济发展带来的巨大商机和战略转型的沉重压力,摩托罗拉和四川长虹都选择以自主创建全产业链方式来开发新主业,而苹果公司和HTC则利用协同创新与同步工程方法来实现产品创新.结果前者错过了市场销售的最佳商机,战略转型一败涂地;而后者则成功实现了战略转型.从传统商机管理理论分析入手,剖析数字经济发展中创业商机的特点,提出在数字经济中企业应该以社会难题为导向,以先进技术为支撑,以应用范式为目标,采取同步工程和系统集成的方法,争分夺秒地构建以先进技术为主导的应用范式,扩大新创业务的销售和盈利,为此实现企业的战略转型.
면대수자경제발전대래적거대상궤화전략전형적침중압력,마탁라랍화사천장홍도선택이자주창건전산업련방식래개발신주업,이평과공사화HTC칙이용협동창신여동보공정방법래실현산품창신.결과전자착과료시장소수적최가상궤,전략전형일패도지;이후자칙성공실현료전략전형.종전통상궤관리이론분석입수,부석수자경제발전중창업상궤적특점,제출재수자경제중기업응해이사회난제위도향,이선진기술위지탱,이응용범식위목표,채취동보공정화계통집성적방법,쟁분탈초지구건이선진기술위주도적응용범식,확대신창업무적소수화영리,위차실현기업적전략전형.
Facing tremendous pressure for both strategic transformation and opportunities for business development, Motorola and Sichuan Changhong chose to independently build a whole supply chain, while Apple and HTC preferred a synergetic innovation and concurrent engineering. As a result, the former, after wasting much time, delivered a pretty good new product, only to have missed the best market opportunity, thus meeting failure in strategic transformation. In contrast, the latter, catching up time for market, accomplished a very successful strategic transformation. Such practices show that digital economic opportunities call for a speedy innovation that must fit speedy advancement of digital technology, so that firms can achieve and exploit good innovation performance to drive strategic transformation. Starting from the traditional theory of opportunity, the authors analyze the digital economy and the characteristics of entrepreneurial opportunities for the digital economy, and argue that in digital economy a social problem should always be aimed at first, and appropriate technologies should be located secondly. It is believed that constructing the dominant application paradigms in the shortest possible time is not only conducive to profit, but also contributes to achieving strategic transformation.