国际新闻界
國際新聞界
국제신문계
Journal of International Communication
2014年
2期
27~41
,共null页
公共关系 学术史 研究范式
公共關繫 學術史 研究範式
공공관계 학술사 연구범식
public relations, academic history, research paradigm
中国公共关系理论研究肇端于20世纪80年代中期，此后三十年延展出三条主线：持续的理论引进与观念启蒙，构建中国特色公关理论体系，学术范式创新。与此相应，中国公关理论建设重点处理了中外公关理论、公关理论与实践、公关理论新旧范式之间的互动关系。本文清理、总结了中国公关理论建设的这三条主线、三重关系及其思想遗产。
中國公共關繫理論研究肇耑于20世紀80年代中期，此後三十年延展齣三條主線：持續的理論引進與觀唸啟矇，構建中國特色公關理論體繫，學術範式創新。與此相應，中國公關理論建設重點處理瞭中外公關理論、公關理論與實踐、公關理論新舊範式之間的互動關繫。本文清理、總結瞭中國公關理論建設的這三條主線、三重關繫及其思想遺產。
중국공공관계이론연구조단우20세기80년대중기，차후삼십년연전출삼조주선：지속적이론인진여관념계몽，구건중국특색공관이론체계，학술범식창신。여차상응，중국공관이론건설중점처리료중외공관이론、공관이론여실천、공관이론신구범식지간적호동관계。본문청리、총결료중국공관이론건설적저삼조주선、삼중관계급기사상유산。
China＇s researches of public relations theory began in the mid of 1980s. Three themes have been formed in the following thirty years, which are namely the persistent introduction of new theories and ideas, the formation of public relations theory system with Chinese characteristics, and the innovation of public relations paradigm. Accordingly, the construction of China＇s public relations theory addresses three pairs of interactive relations, which are namely the one between Chinese and international theories, the one between theory and practice, and the one between old and new paradigms. This paper tries to organize and summarize these three themes,three relations and the intellectual heritage of China＇s researches of public relations theory.
