CAJ | 학술논문

2011年，传播学者金姆和当代著名的公关学者詹姆斯·格鲁尼格提出了新的公关传播理论：问题解决情境理论。该理论模型主要由问题认知、受限认知、涉入认知和参考标准4个自变量，一个调节变量情境动机和信息搜寻、信息注意、信息筛选、信息许可、信息告知、信息共享6个因变量组成，旨在探求人们对某一问题情境下的认知与传播行为之间的关系。该理论是公众情境理论的最新进展。新理论模型的价值及其实践亟需探讨。
2011년，전파학자금모화당대저명적공관학자첨모사·격로니격제출료신적공관전파이론：문제해결정경이론。해이론모형주요유문제인지、수한인지、섭입인지화삼고표준4개자변량，일개조절변량정경동궤화신식수심、신식주의、신식사선、신식허가、신식고지、신식공향6개인변량조성，지재탐구인문대모일문제정경하적인지여전파행위지간적관계。해이론시공음정경이론적최신진전。신이론모형적개치급기실천극수탐토。
The situational theory of problem solving which is a New theory of public relations, was presented by Kim J.-N and Grunig, J. E. The theory introduces problem recognition, constraint recognition, involvement recognition, and referent criterion as independent variables, situational motivation as moderator variable information seeking, information attending, information forefending, information permitting, information forwarding, information sharing as dependent variables, to explain people how and why communicate in the situation of problem solving, the theory is an extended and generalized version of the situational theory of publics, which was challenged in the past ten years. It is necessary to explore its theory meaning and practical value.