CAJ | 학술논문

本科院校旅游管理专业毕业生是旅游景区迫切需求的中高端人才,但大量旅游管理本科毕业生却有业不就。安徽师范大学作为全国旅游管理本科专业创办较早的高校之一,其2009级、2010级旅游管理本科生景区就业意愿率仅为9.52%,且区域、类型、级别和所有制上分别倾向于华东地区、旅游度假区、5A级景区、国有企业。主要受行业忠诚度、传统景区管理体制、景区人才需求特点等宏观因素和课程设置、实习基地和学生个人观念等微观因素影响。学校、学生和景区三个层面均有必要提高学生景区就业意识,实现旅游管理专业人才培养与市场需求的平衡。
본과원교여유관리전업필업생시여유경구박절수구적중고단인재,단대량여유관리본과필업생각유업불취。안휘사범대학작위전국여유관리본과전업창판교조적고교지일,기2009급、2010급여유관리본과생경구취업의원솔부위9.52%,차구역、류형、급별화소유제상분별경향우화동지구、여유도가구、5A급경구、국유기업。주요수행업충성도、전통경구관리체제、경구인재수구특점등굉관인소화과정설치、실습기지화학생개인관념등미관인소영향。학교、학생화경구삼개층면균유필요제고학생경구취업의식,실현여유관리전업인재배양여시장수구적평형。
Visitor attractions are a core element of tourism industry in China.They are in urgent need of tourism management professionals,but a large number of tourism management graduates are reluctant to engage in this industry.Anhui Normal University have set up tourism management major for twenty years,Taking 09,10tourism management graduates as research objects,the rate of employment intention in scenic spots is only 9.52%.Also,They hope that the spots is holiday resort,5Aand state-owned enterprises in East China area.The influencing factors include many macro factors（industry loyalty,traditional management system of scenic spots,spot demand characteristic of talents,et al.）,and micro factors（professional courses,practice base,students’ individual concepts,et al.）.Finally,the paper puts forward the countermeasures to enhance students’ employment intention on the part of schools,scenic spots as well as students.The target is to deepen the school curriculum system reform,broaden the employment channels,improve the scenic spots professional management level,and realize the balance of professionals training and market demand on tourism management.