CAJ | 학술논문

大学校长作为一所大学的最高领导者，其形象在很大程度上反映着大学的形象。对中美主流公众媒体有关研究型大学校长的报道分析发现：我国媒体较多关注校长在大学组织中发挥的作用，美国媒体则注重对校长个人职业发展的批判性探讨。美国大学校长首席执行官形象明显，我国大学校长则科学家形象突出；美国大学校长呈现筹资者形象，我国大学校长则表现为行政官员形象。公众期待大学校长成为教育家，公众媒体应在大学校长公众形象的塑造和传播过程中发挥监督作用。
대학교장작위일소대학적최고령도자，기형상재흔대정도상반영착대학적형상。대중미주류공음매체유관연구형대학교장적보도분석발현：아국매체교다관주교장재대학조직중발휘적작용，미국매체칙주중대교장개인직업발전적비판성탐토。미국대학교장수석집행관형상명현，아국대학교장칙과학가형상돌출；미국대학교장정현주자자형상，아국대학교장칙표현위행정관원형상。공음기대대학교장성위교육가，공음매체응재대학교장공음형상적소조화전파과정중발휘감독작용。
University presidents are generally believed to represent the images of their u niversities, since they are the top leaders of the entities. Analyzing 370 texts about research university presidents from Chinese and American mainstream media, it found that Chinese media focused more on the role played by the university presidents in the universities＇ organ- ization, while that of America discussed critically the issues on their individual career devel- opment. From the perspective of media focus between China and America, American presi- dents performed as CEOs and their Chinese counterparts as scientists. American presidents were fund-raisers and Chinese presidents were politicians. The public expected that the uni- versity presidents would become educators; moreover, the mass media should continue to play the supervisory role in the shaping and communication of presidents＇ public images.