CAJ | 학술논문

概念认知和创新途径探索是商业模式研究的两个重要部分。基于认知方法论的链式演进逻辑将商业模式概念认知过程分为朴素认知、组分探析、系统建模3个阶段，并对每一阶段的研究状况进行梳理。构建二维分类框架，从观点的可操作性和分析的系统性两个维度将商业模式创新途径的研究分为3大类：动力导向观、框架导向观、过程导向观，并以创新过程的一般逻辑为主线，依次对3类研究进行梳理。
개념인지화창신도경탐색시상업모식연구적량개중요부분。기우인지방법론적련식연진라집장상업모식개념인지과정분위박소인지、조분탐석、계통건모3개계단，병대매일계단적연구상황진행소리。구건이유분류광가，종관점적가조작성화분석적계통성량개유도장상업모식창신도경적연구분위3대류：동력도향관、광가도향관、과정도향관，병이창신과정적일반라집위주선，의차대3류연구진행소리。
The conceptual cognition and the exploration of innovative approaches are two important parts of business model research .Based on the logic of chained evolution of cognitive methodology ,the business model cognition process could be divided into three stages which were labeled simple cognition ,components analysis and system modeling .At the same time ,we reviewed the literature on approaches of business model innovation by using a two-dimensional analysis frame-work which included the operability of viewpoint and the systemic of analysis ,and classified the research as drivers-orien-ted ,framework-oriented and process-oriented viewpoints .