财经理论与实践
財經理論與實踐
재경이론여실천
The Theory and Practice of Finance and Economics
2014年
2期
45~50
,共null页
食品安全风波 溢出效应 事件研究
食品安全風波 溢齣效應 事件研究
식품안전풍파 일출효응 사건연구
Key words.Food Safety Issues; Spillover Effect; Event Study
食品安全问题不仅损害消费者的身体健康，而且对同行业公司的发展带来严重影响。以酒鬼酒塑化剂风波为例，采用事件研究法分析食品安全事件对同行业上市公司带来的溢出效应。研究发现，酒鬼酒塑化剂风波对整个酿酒行业都带来了负收益，白酒板块受影响最大，葡萄酒次之，啤酒受影响最小。之后采用多元回归分析法考察溢出效应的决定因素，最后给出了上市公司如何采取措施来防范同行业负面信息给自身带来不利溢出效应的政策建议。
食品安全問題不僅損害消費者的身體健康，而且對同行業公司的髮展帶來嚴重影響。以酒鬼酒塑化劑風波為例，採用事件研究法分析食品安全事件對同行業上市公司帶來的溢齣效應。研究髮現，酒鬼酒塑化劑風波對整箇釀酒行業都帶來瞭負收益，白酒闆塊受影響最大，葡萄酒次之，啤酒受影響最小。之後採用多元迴歸分析法攷察溢齣效應的決定因素，最後給齣瞭上市公司如何採取措施來防範同行業負麵信息給自身帶來不利溢齣效應的政策建議。
식품안전문제불부손해소비자적신체건강，이차대동행업공사적발전대래엄중영향。이주귀주소화제풍파위례，채용사건연구법분석식품안전사건대동행업상시공사대래적일출효응。연구발현，주귀주소화제풍파대정개양주행업도대래료부수익，백주판괴수영향최대，포도주차지，비주수영향최소。지후채용다원회귀분석법고찰일출효응적결정인소，최후급출료상시공사여하채취조시래방범동행업부면신식급자신대래불리일출효응적정책건의。
Food safety issues not only harm the health of consumers, but also bring serious influence on the development of companies in the same industry. This paper takes the Jiugui Liquor plasticizer incident as an example, using event study to analyze the spillover effect of food safety issues to the intra-industry listed companies. The study finds that Jiugui Liquor plasticizer incident has brought negative effect on the whole liquor-making industry： white spirits are the most affected, followed by red wines, while beers are affected the smallest. We use a multivariate regression analysis to investigate the determinants of spillover effects. At last, we propose the policy recommendations for enterprises measures to avoid being affected by spillover effects.
