CAJ | 학술논문

本文在文献梳理的基础上建立了基于商业集聚和消费者需求的零售业态谱序，其中消费者需求层次作为消费者需求角度的代表指标，聚客力作为商业集聚的代表指标，并对零售业态的消费者需求层次和聚客力的度量方法进行了阐述。同时，通过对零售业态谱序的理论和实践价值的分析，清晰地明确了零售业态的位置及不同零售业态的差别距离；通过对零售业态差别基础上的零售业态关系进行讨论，比较了不同零售业态关系的商业集聚效应。零售业态谱序理论可以为以购物中心为代表的业态组合的商业规划进行理论指导。
본문재문헌소리적기출상건립료기우상업집취화소비자수구적령수업태보서，기중소비자수구층차작위소비자수구각도적대표지표，취객력작위상업집취적대표지표，병대령수업태적소비자수구층차화취객력적도량방법진행료천술。동시，통과대령수업태보서적이론화실천개치적분석，청석지명학료령수업태적위치급불동령수업태적차별거리；통과대령수업태차별기출상적령수업태관계진행토론，비교료불동령수업태관계적상업집취효응。령수업태보서이론가이위이구물중심위대표적업태조합적상업규화진행이론지도。
This paper tried to construct a spectrum of retail formats from the angle of retail agglomeration and consumer needs based on literature review , among which the paper defined consumer hierarchy of needs as the typical index of con -sumer angle of needs , and defined attractiveness as the typical index of the angle of retail agglomeration , and discussed the specific method to measure consumer hierarchy of needs and attractiveness of retail formats .At the same time , through explaining theoretical value and practical value of spectrum of retail formats , we could reveal and show clearly the definite position of different retail formats and their distance between them;through discussing the relation between retail formats based on the diversity of retail formats , we could compare the effect of retail agglomeration of different relations between retail formats .Thus the theory of spectrum of retail formats could guide commerce planning involved the mix of retail formats represented as shopping mall .