兰州学刊
蘭州學刊
란주학간
2014年
3期
7~12
,共null页
消费模式 伦理嬗变 符号价值
消費模式 倫理嬗變 符號價值
소비모식 윤리선변 부호개치
consumption pattern; ethical evolution; symbol value
迄古至今,虽然人类消费模式都在不断发生变化,但是一直到后现代社会它才发生了彻底的质变.消费模式的伦理嬗变表现在三个方面：一是在后工业时代,以“生产”为中心的社会逐渐转变为以“消费”为中心的社会,消费从生产的附庸转变为重心地位;二是在消费行为的价值选择上,从勤俭节约到消费正当,乃至奢侈消费;三是在消费过程中,人们关注的不再是商品的使用价值,而是对其符号价值的消费.
迄古至今,雖然人類消費模式都在不斷髮生變化,但是一直到後現代社會它纔髮生瞭徹底的質變.消費模式的倫理嬗變錶現在三箇方麵：一是在後工業時代,以“生產”為中心的社會逐漸轉變為以“消費”為中心的社會,消費從生產的附庸轉變為重心地位;二是在消費行為的價值選擇上,從勤儉節約到消費正噹,迺至奢侈消費;三是在消費過程中,人們關註的不再是商品的使用價值,而是對其符號價值的消費.
흘고지금,수연인류소비모식도재불단발생변화,단시일직도후현대사회타재발생료철저적질변.소비모식적윤리선변표현재삼개방면：일시재후공업시대,이“생산”위중심적사회축점전변위이“소비”위중심적사회,소비종생산적부용전변위중심지위;이시재소비행위적개치선택상,종근검절약도소비정당,내지사치소비;삼시재소비과정중,인문관주적불재시상품적사용개치,이시대기부호개치적소비.
Although the human consumption patterns are constantly changing since ancient times, they have a qualitative change until the post - mod- ern society. The evolution of ethics on consumption patterns shows in three aspects： one is that ＂production＂ as the center of the society has changed to ＂ consumption＂ as the center of the society gradually, and consumption has changed from the production of a vassal into a center of gravity position in the post -industrial era; two is that people aspire from the thrift consumption to consumption justice, even to luxury consumption in the value choice of the consumer behavior; three is that people pay attention to no longer the use value of goods, but the symbol value of consumption in the process of consumption.
