CAJ | 학술논문

2008年海峡两岸实现“大三通”，对漳州而言既是机遇也是挑战，如何在漳、台渊源优势基础上，充分发挥“大三通”优势，推动漳州涉台旅游业快速发展，对进一步带动漳州经济社会快速发展具有重要意义。漳州涉台旅游发展有着深厚的历史文化渊源、涉台文化旅游资源丰富的现实条件基础，但目前也存在着诸如旅游景点旧、散，旅游产品单一等问题，通过分析，在基于“大三通”形势下提出了加大涉台文物及资料的整理，深化祖地文化旅游；深度挖掘涉台文化内涵，丰富旅游内容及形式；加强与周边地市合作，打响海峡旅游品牌；完善基础设施，提高服务质量；整合漳州涉台旅游资源，全面推进漳台旅游合作等五方面的发展策略，以期为促进漳台旅游合作、交流，提高漳州涉台旅游在全国及世界的知名度做出贡献。
2008년해협량안실현“대삼통”，대장주이언기시궤우야시도전，여하재장、태연원우세기출상，충분발휘“대삼통”우세，추동장주섭태여유업쾌속발전，대진일보대동장주경제사회쾌속발전구유중요의의。장주섭태여유발전유착심후적역사문화연원、섭태문화여유자원봉부적현실조건기출，단목전야존재착제여여유경점구、산，여유산품단일등문제，통과분석，재기우“대삼통”형세하제출료가대섭태문물급자료적정리，심화조지문화여유；심도알굴섭태문화내함，봉부여유내용급형식；가강여주변지시합작，타향해협여유품패；완선기출설시，제고복무질량；정합장주섭태여유자원，전면추진장태여유합작등오방면적발전책략，이기위촉진장태여유합작、교류，제고장주섭태여유재전국급세계적지명도주출공헌。
The ＂three direct links＂ had been achieved in 2008, which is both an opportunity and a challenge for Zhangzhou. But how to give full play to the advantage of three direct links to promote the Taiwan- related tourism of Zhangzhou is important for Zhangzhou＇s industry and economic development. The Taiwan-related tourism of Zhangzhou, with its rich Taiwan-related culture tourism resources, has deep historical and cultural origins and solid foundations. But there are also such problems as the tourist attractions are too small, old, and scattered and tourism products are not varied enough. Through analysis, this paper puts forward some strategies based on the three direct links, including increasing the clearing up of Taiwan-related artifacts and relics, deepening cultural tourism about ancestral land for Taiwanese, etc. , with a view to promoting Zhangzhou＇s tourism cooperation with Taiwan and improving its popularity in the country and in the world.