CAJ | 학술논문

采用非结构式访谈调查法、非结构式问卷调查法以及数理统计法对我国CBA职业篮球俱乐部品牌的影响因素进行调查分析,并且以19家CBA职业篮球俱乐部的450名球迷和会员及30名俱乐部管理人员为调查对象,对CBA职业篮球俱乐部品牌的概念、理论以及国内外有关职业俱乐部品牌影响因素的现状进行分析,探讨我国职业俱乐部品牌影响因素的结构模型、结构稳定性、不同职业俱乐部品牌影响因素在人口统计学变量的差异.
채용비결구식방담조사법、비결구식문권조사법이급수리통계법대아국CBA직업람구구악부품패적영향인소진행조사분석,병차이19가CBA직업람구구악부적450명구미화회원급30명구악부관리인원위조사대상,대CBA직업람구구악부품패적개념、이론이급국내외유관직업구악부품패영향인소적현상진행분석,탐토아국직업구악부품패영향인소적결구모형、결구은정성、불동직업구악부품패영향인소재인구통계학변량적차이.
This paper applies the methods of unstructured interview survey, unstructured questionnaire survey and mathematical statistics to analyze brands influencing factors of the CBA professional basketball club. This paper analyzes the concepts and theories of the brands of basketball clubs, as well as the current situation of brands influential elements of professional basket- ball clubs home and abroad. This paper discusses the structure model and structure stability of brands influencing factors of the clubs in our country. It also focuses on the discrepancy among demographical variables of different brands influential elements of professional basketball club.