CAJ | 학술논문

由于中小科技企业低碳生产受制于企业自主战略和外部环境两种因素，因此，科技企业履行低碳生产的社会责任行为，不仅包括在非市场环境中科技企业出于商业利益和社会营销考虑而自主实行的低碳行为，也包括受到利益相关者压力而被动采用的低碳行为。随着外部政策环境的明朗，科技企业低碳生产管理更加具有企业自发性。本文运用博弈论模型，将科技企业低碳生产管理与博弈论紧密结合起来分析，得出政企博弈纯策略和混合策略两种模型，从科技企业管理层面，为科技企业融入企业社会责任、规范合法经营提供了可行的管理指导。
유우중소과기기업저탄생산수제우기업자주전략화외부배경량충인소，인차，과기기업리행저탄생산적사회책임행위，불부포괄재비시장배경중과기기업출우상업이익화사회영소고필이자주실행적저탄행위，야포괄수도이익상관자압력이피동채용적저탄행위。수착외부정책배경적명랑，과기기업저탄생산관리경가구유기업자발성。본문운용박혁론모형，장과기기업저탄생산관리여박혁론긴밀결합기래분석，득출정기박혁순책략화혼합책략량충모형，종과기기업관리층면，위과기기업융입기업사회책임、규범합법경영제공료가행적관리지도。
Small low- carbon production technology enterprises are subject to two factors about external environment and business au- tonomous strategy. Therefore, the social responsibility behaviors implemented by low- carbon production technology enter- prises include the low -carbon behaviors voluntarily practiced by technology enterprises for commercial interests and social marketing considerations in non - market environment and also the low - carbon behaviors adopted passively by the enterprises due to the pressure from stakeholders. With the certain external policy environment, low - carbon production technology en- terprises make corporate management more spontaneous. The paper uses the game theory model and makes an analysis by combining the game theory with low - carbon production management closely to conclude the two models of government - en- terprise pure game strategy and mixed strategy, which provides a viable management guidance in the management level for science and technology enterprises to integrate into corporate social responsibility and regulate legitimate business.