CAJ | 학술논문

云南正处于建设旅游强省的起步阶段。通过PEST分析法对云南旅游产业现状进行分析，可以看出，云南在政治、经济、社会、技术等方面已经具备了跨越发展的基础和条件。在新一轮的产业竞争中，只要结合自身特点和优势，主动迎合旅游产业经济发展规律，以集群发展、项目建设、产业融合、品牌建设、多元投资、市场开发、国际接轨、环境营造等作为驱动力，重点在产品转型升级、体制机制改革、特色品牌培育、行业秩序规范等方面实现新的突破，形成要素聚集化、产品品牌化、产业融合化、服务国际化的现代旅游产业体系，就能把旅游业建设成为云南省的战略性支柱产业。
운남정처우건설여유강성적기보계단。통과PEST분석법대운남여유산업현상진행분석，가이간출，운남재정치、경제、사회、기술등방면이경구비료과월발전적기출화조건。재신일륜적산업경쟁중，지요결합자신특점화우세，주동영합여유산업경제발전규률，이집군발전、항목건설、산업융합、품패건설、다원투자、시장개발、국제접궤、배경영조등작위구동력，중점재산품전형승급、체제궤제개혁、특색품패배육、행업질서규범등방면실현신적돌파，형성요소취집화、산품품패화、산업융합화、복무국제화적현대여유산업체계，취능파여유업건설성위운남성적전략성지주산업。
The tourism industry of Yunnan Province is in the transition period from the quantity expansion to the elevation of the quality. Based on the analysis of the present tourism industry through the analytical method of PEST, it is concluded that, to achieve the lift in its tourism industry, Yunnan should deeply excavate the resources, absorb and integrate the related industries. Besides, it should take the collectivization, the project construction, the industrial integration, the branding building, the diversified investment and the market development as the driving forces. Meanwhile, we should combine the tourism industry with other industries and regional economic development. Furthermore, we should focus on the product upgrade, institutional reformation, special brands development, industrial order standardization, to make great breakthrough. If a modern tourism industry system is formed, with the tourism product brandified, the elements of the industry aggregated, the service internationalized, the tourism industry will surely become the strategic mainstay industry of Yunnan province eventually.