电商化转型零售商的品牌权益提升机制与路径研究——基于双渠道品牌形象驱动的视角
전상화전형령수상적품패권익제승궤제여로경연구——기우쌍거도품패형상구동적시각
Research on the Promoting Mechanism and Path for the Brand Equity of the Retail Corporation in E-business Transition: Driven by the Double-channel Brand Image