CAJ | 학술논문

伴随着网购的快速发展，目前，我国B2C电子商务已进入了追求客户体验的时代，能为客户带来更多消费体验将是电商物流的发展趋势。通过对末端快递（最后一公里或100米）客户体验的分析，基于O2O提升末端快递服务质量，有利于提升消费者的购物体验。而末端快递O2O模式的研究与选择对整合物流资源，提高物流配送服务质量，提升用户消费体验，促进电子商务持续发展起到非常关键的影响。
반수착망구적쾌속발전，목전，아국B2C전자상무이진입료추구객호체험적시대，능위객호대래경다소비체험장시전상물류적발전추세。통과대말단쾌체（최후일공리혹100미）객호체험적분석，기우O2O제승말단쾌체복무질량，유리우제승소비자적구물체험。이말단쾌체O2O모식적연구여선택대정합물류자원，제고물류배송복무질량，제승용호소비체험，촉진전자상무지속발전기도비상관건적영향。
With the rapid development of online shopping, Chinese B2C E commerce has been in an era in the pursuit of client experience. It will be the developing trend of E commerce logistics to bring more consuming experience for customers. By analyzing consumer experience of end express （for the last 1000 meters of 100 meters） , O2O improves end express service quality and helps promote consumers＇shopping experience. The study and selection of O2O model of end express have key effect on integrating logistics resources, improving logistics distribution service quali ty, promoting consumer experience and furthering continuous development of E commerce.