软科学
軟科學
연과학
Soft Science
2014年
4期
48~52
,共null页
内容分析 客户价值 产品开发 制造企业 感知差异
內容分析 客戶價值 產品開髮 製造企業 感知差異
내용분석 객호개치 산품개발 제조기업 감지차이
content analysis ; customer value ; product development ; manufacturing industry ; perception gap ;
借助内容分析法对客户价值的构成和评估体系展开定量分析,通过对访谈文档编码,研究了影响客户价值感知的因素概念及其相对重要性,并探讨了企业与客户对产品价值感知的差异.研究识别出基于客户感知的26个影响因素,包括其重要性优先序和概念定义,并证实企业在产品盈利能力、产品配置、购买成本、智能管理等因素上与客户存在明显的认知偏差.
藉助內容分析法對客戶價值的構成和評估體繫展開定量分析,通過對訪談文檔編碼,研究瞭影響客戶價值感知的因素概唸及其相對重要性,併探討瞭企業與客戶對產品價值感知的差異.研究識彆齣基于客戶感知的26箇影響因素,包括其重要性優先序和概唸定義,併證實企業在產品盈利能力、產品配置、購買成本、智能管理等因素上與客戶存在明顯的認知偏差.
차조내용분석법대객호개치적구성화평고체계전개정량분석,통과대방담문당편마,연구료영향객호개치감지적인소개념급기상대중요성,병탐토료기업여객호대산품개치감지적차이.연구식별출기우객호감지적26개영향인소,포괄기중요성우선서화개념정의,병증실기업재산품영리능력、산품배치、구매성본、지능관리등인소상여객호존재명현적인지편차.
This paper developed a quantitative research on constitution and assessment of customer value by using content a- nalysis method. The priority, concept of the influence factors of customer value, and perception gap between the firm and customer were analyzed based on the documents of in-depth interview. The influence factors, coupled with their relative pri- orities and definitions were found and result shows that the gap existed in term of profitability, configuration, purchase cost, intelligent management, etc.
