软科学
軟科學
연과학
Soft Science
2014年
4期
53~56
,共null页
绿色产品创新 管理者对环境的关注 组织绩效 组织竞争力
綠色產品創新 管理者對環境的關註 組織績效 組織競爭力
록색산품창신 관리자대배경적관주 조직적효 조직경쟁력
green product innovation ; managerial environmental concern; organizational performance; organizational com-petitiveness
研究建立概念模型,通过问卷调查的329份有效问卷,运用层次回归分析,研究绿色产品创新、组织绩效和组织竞争力之间的相互关系,并分析管理者对环境的关注在相互关系中的调节作用.实证研究结果表明：绿色产品创新对组织绩效和组织竞争力有积极作用,管理者对环境的关注在绿色产品创新与组织绩效、组织竞争力关系中分别起正向调节作用.
研究建立概唸模型,通過問捲調查的329份有效問捲,運用層次迴歸分析,研究綠色產品創新、組織績效和組織競爭力之間的相互關繫,併分析管理者對環境的關註在相互關繫中的調節作用.實證研究結果錶明：綠色產品創新對組織績效和組織競爭力有積極作用,管理者對環境的關註在綠色產品創新與組織績效、組織競爭力關繫中分彆起正嚮調節作用.
연구건립개념모형,통과문권조사적329빈유효문권,운용층차회귀분석,연구록색산품창신、조직적효화조직경쟁력지간적상호관계,병분석관리자대배경적관주재상호관계중적조절작용.실증연구결과표명：록색산품창신대조직적효화조직경쟁력유적겁작용,관리자대배경적관주재록색산품창신여조직적효、조직경쟁력관계중분별기정향조절작용.
This paper establishes conceptual model and uses hierarchical regression analysis. It discusses the relationship a- mong green product innovation, organizational performance and organizational competitiveness. Meanwhile, the moderating role of managerial environmental concern is also analyzed. The research data is obtained through conducting questionnaire method of 329 valid questionnaires. The results show that green product innovation has a positive effort on organizational per- formance and competitiveness. The results also show that managerial environmental concern plays the moderating role be- tween green product innovation and organizational performance and between green product innovation and organizational competitiveness.
