CAJ | 학술논문

诚信与信用不同，前者是一种道德品质，看重的是主观动机；后者是一种经济制度，看重的是行为结果。企业的目的是追求利润，只有当诚信经营可以带来利润时企业才会自觉遵守诚信，否则便可能选择失信，因此，企业主观诚信具有不确定性。无论企业是否自觉自愿地选择诚信经营，只要客观上守信就是遵守信用。所以，除了要求企业主观诚信外，更主要的是强化外部管理，如健全法律法规，强化职能部门监管，重视行会商会自律，完善信用管理和评价机制等，同时还要发挥舆论媒体的监督作用，并利用社会责任投资和有道德消费等手段促进企业守信经营。
성신여신용불동，전자시일충도덕품질，간중적시주관동궤；후자시일충경제제도，간중적시행위결과。기업적목적시추구리윤，지유당성신경영가이대래리윤시기업재회자각준수성신，부칙편가능선택실신，인차，기업주관성신구유불학정성。무론기업시부자각자원지선택성신경영，지요객관상수신취시준수신용。소이，제료요구기업주관성신외，경주요적시강화외부관리，여건전법율법규，강화직능부문감관，중시행회상회자률，완선신용관리화평개궤제등，동시환요발휘여론매체적감독작용，병이용사회책임투자화유도덕소비등수단촉진기업수신경영。
Integrity differs from credit：the former is moral character and value subjective motives;the latter is economic system and value the consequences.Enterprise aims to pursue the profits,so only when trustworthy operation is profitable will enterprise has integrity conscientiously,or it may be discreditable.It is thus evident that enterprise integrity is uncertain.Wheth-er trustworthy operation conscientiously or not,enterprise is credible if it is trustworthy objectively.Consequently,what’s im-portant is strengthening exterior supervision to enterprise such as improving laws and regulations,strengthening supervision by functional departments,paying attention to self-discipline of the chamber of commerce and improving credit management and e-valuation mechanism,what’s more,the function of media supervision and social responsibility investment and ethical consump-tion is necessary to promote trustworthy operation besides enterprise integrity.