CAJ | 학술논문

以2010年广州亚运会为研究对象，就此次大型赛会在城市形象影响方面的“重要性”认知和实际“表现”感知对城市居民进行调查，并在此基础上运用“重要性——表现”分析（IPA）法对调查数据进行了量化分析，旨在对赛事活动在城市形象建设方面的作用进行探索性研究。结果发现：效应感知又存在不同形象维度之间的显著差异；与此同时，居民对赛事城市形象效应的满意度会因人口统计因素变量变化；另外，居民的事件参与程度对满意度也有正向的显著影响。表明居民对亚运会的城市形象效应总体上满意度较高。研究结果对赛事举办地如何利用大型体育赛事进行城市形象建设与推广具有一定的理论指导意义。
이2010년엄주아운회위연구대상，취차차대형새회재성시형상영향방면적“중요성”인지화실제“표현”감지대성시거민진행조사，병재차기출상운용“중요성——표현”분석（IPA）법대조사수거진행료양화분석，지재대새사활동재성시형상건설방면적작용진행탐색성연구。결과발현：효응감지우존재불동형상유도지간적현저차이；여차동시，거민대새사성시형상효응적만의도회인인구통계인소변량변화；령외，거민적사건삼여정도대만의도야유정향적현저영향。표명거민대아운회적성시형상효응총체상만의도교고。연구결과대새사거판지여하이용대형체육새사진행성시형상건설여추엄구유일정적이론지도의의。
Based on the perception of residents, this paper did a quantitative study on the impacts of 2010 Asian Games on the constructing of Guangzhou＇s city image by using IPA （ Importance-performance analysis ） method. The following findings were obtained ： 1 ） There were significant differences regarding the effects among various dimensions of the image of Guangzhou; 2） The levels of satisfaction varied widely with such demographic variables as occupation, education levels, the length of dwelling in Guangzhou, and resident identities ; 3 ） The degree of participation of local residents in the event had a significant positive effect on the levels of satisfaction. These results indicated that as a whole, the local residents had a higher level of satisfaction. Also these research results had important implications on city image construction in the host cities with large-sized sports events.