CAJ | 학술논문

新媒体时代的到来，拓宽了舆论传播途径，增强了舆论互动性，但也降低了舆论引导的可控性，削弱了舆论引导主体的公信力。面对舆论新格局，民族院校要坚持马克思主义舆论引导思想，掌握舆论引导的主动权，成为各民族学生利益的发声筒，在平等互动中，积极转换话语体系，提升理论引导力。
신매체시대적도래，탁관료여론전파도경，증강료여론호동성，단야강저료여론인도적가공성，삭약료여론인도주체적공신력。면대여론신격국，민족원교요견지마극사주의여론인도사상，장악여론인도적주동권，성위각민족학생이익적발성통，재평등호동중，적겁전환화어체계，제승이론인도력。
The coming of the new media era has expanded the channels of public opinion dissemination, increased interaction of public opinions and also affected the control of public opinion guidance. Faced with the new situation of public opinion, ethnic universities should uphold Marxist idea of public opinion guidance, hold the initiative, play the role of speaker for students＇ interests, and actively transform discourse system through equal interactions to enhance theoretical guidance.