CAJ | 학술논문

旅游体验是主观、琐碎和肤浅的吗？以此为切入点展开旅游规划形式与内容的反思，指出4种旅游规划思想的优越性和局限性。艺术途径重视旅游资源的感官与形式属性，关注旅游审美愉悦，但也容易陷入形式主义的误区；市场途径强调旅游产品创新，但往往因为对旅游体验的过度包容而导致不负责任的规划行为；生态途径倡导旅游环境被“如其所是”地欣赏，但由于文化规律的难以把握，规划中可能会涉及诸多伦理问题；伦理途径认为旅游规划不仅要解决旅游环境如何欣赏的问题，还要涉及到它为何这样欣赏，后者是难点问题。因此，旅游规划工作应积极吸纳不同规划思想的精华，规避其存在的潜在问题，保持规划工作的连续性、本真性、功能性与伦理性。
여유체험시주관、쇄쇄화부천적마？이차위절입점전개여유규화형식여내용적반사，지출4충여유규화사상적우월성화국한성。예술도경중시여유자원적감관여형식속성，관주여유심미유열，단야용역함입형식주의적오구；시장도경강조여유산품창신，단왕왕인위대여유체험적과도포용이도치불부책임적규화행위；생태도경창도여유배경피“여기소시”지흔상，단유우문화규률적난이파악，규화중가능회섭급제다윤리문제；윤리도경인위여유규화불부요해결여유배경여하흔상적문제，환요섭급도타위하저양흔상，후자시난점문제。인차，여유규화공작응적겁흡납불동규화사상적정화，규피기존재적잠재문제，보지규화공작적련속성、본진성、공능성여윤리성。
Is tourist experience subjective , trivial and superficial？This research focused on the theoretical re-flection on the form and content of tourism planning , and pointed out the advantages and limitations of four typical ways of tourism planning：①Art way paid excessive attention to sensory and formal attributes of tourism resources , and showed solicitude for the aesthetic pleasure , but often easily brought about formalism .②Market way paid at-tention to the innovation of tourism product , but its excessive tolerance of tourist experience often led planners to lack a sense of responsibility for tourism environment .③Ecology way advocated that tourism environment should be appreciated “as it is” by tourists , however , because the law of culture is hard to control , planning activities may involve many ethical issues .④Ethics way thought that tourism planning should not only solve the problem of how to appreciate tourism environment, but also relate to why it is so appreciated, the latter is difficult.Finally, the re-search promotes tourism planning should actively absorb the essence of the different planning ideas , to avoid poten-tial problems, and points out that scientific planning should have the characteristics as follows：continuity, authen-ticity, functionality and ethical .