CAJ | 학술논문

随着微博等网络新媒体的流行,网络集体行动引起了学术界的关注.传统集体行动研究中的相对剥夺、社会认同和资源动员理论,难以捕捉网络集体行动的非利益关联性、表达情绪化等特征.本研究借鉴社会认同和群际情绪理论的基本原理,结合对网络集体行动特点和相关实证研究的分析,提出了网络集体行动的认同情绪模型的理论构想,区分出情境认同和常态认同,分析了情绪评价组合和效能评价指标,指出认同—评价—情绪—行动路径是网络集体行动发生的基本心理过程.该模型对集体行动相关理论和实证研究,以及网络集体行动的应对和管理都具有重要意义.
수착미박등망락신매체적류행,망락집체행동인기료학술계적관주.전통집체행동연구중적상대박탈、사회인동화자원동원이론,난이포착망락집체행동적비이익관련성、표체정서화등특정.본연구차감사회인동화군제정서이론적기본원리,결합대망락집체행동특점화상관실증연구적분석,제출료망락집체행동적인동정서모형적이론구상,구분출정경인동화상태인동,분석료정서평개조합화효능평개지표,지출인동—평개—정서—행동로경시망락집체행동발생적기본심리과정.해모형대집체행동상관이론화실증연구,이급망락집체행동적응대화관리도구유중요의의.
Increased academic attention has been given to the phenomenon of online collective actions with the increasing prevalence of social media in China. Online collective actions occur in the virtual world and have characteristics that are different from off-line collective actions. Thus, existing theories of the collective actions, such as the relative deprivation theory, social identity theory and resource mobilization theory, have difficulties in explaining the psychological mechanisms of online collective actions. Combining with the characteristics of online collective actions and the analysis of relative empirical research, this article proposes an identity emotion theory of online collective action by integrating the basic principles of social identity theory and intergroup emotion theory, analyzing the emotion evaluation combination and the effectiveness evaluation indicators, and pointing out the path of identity-evaluation-emotion-action is the basic psychological process of online collective actions. Understanding the basic psychological process of online collective actions contributes to both future research and the management of collective actions in practice.