改革与战略
改革與戰略
개혁여전략
Reformation & Strategy
2014年
4期
68~71
,共null页
互联网金融 商业银行 金融服务创新
互聯網金融 商業銀行 金融服務創新
호련망금융 상업은행 금융복무창신
financial service innovation; commercial bank; E-finance
互联网金融模式改变了商业银行的竞争规则、秩序和结构，使得广大机构和个人客户在寻求金融服务时有了巨大的选择空间，互联网金融业务的发展将会对传统商业银行造成很大的冲击。商业银行要想不被革命，就要打破传统，直面现实，迎接挑战，通过战略转型和业务转型提升自身竞争力，促进自身持续稳定发展。
互聯網金融模式改變瞭商業銀行的競爭規則、秩序和結構，使得廣大機構和箇人客戶在尋求金融服務時有瞭巨大的選擇空間，互聯網金融業務的髮展將會對傳統商業銀行造成很大的遲擊。商業銀行要想不被革命，就要打破傳統，直麵現實，迎接挑戰，通過戰略轉型和業務轉型提升自身競爭力，促進自身持續穩定髮展。
호련망금융모식개변료상업은행적경쟁규칙、질서화결구，사득엄대궤구화개인객호재심구금융복무시유료거대적선택공간，호련망금융업무적발전장회대전통상업은행조성흔대적충격。상업은행요상불피혁명，취요타파전통，직면현실，영접도전，통과전략전형화업무전형제승자신경쟁력，촉진자신지속은정발전。
The Intemet financial model has changed the commercial bank＇s competition rules, order and structure. So the institutions and individual have a great choice when they are looking for financial services. The development of Internet banking will cause great impact on the traditional commercial bank. In order not to be outdone, commercial bank has to break free from the traditional ideas, face the facts and accept the challenges. As a result, commercial bank must change the strategy of competition and business so as to enhance its own competitiveness.
