华东经济管理
華東經濟管理
화동경제관리
East China Economic Management
2014年
5期
154~157
,共null页
亲密关系 情感依恋 道德消费 从众消费
親密關繫 情感依戀 道德消費 從衆消費
친밀관계 정감의련 도덕소비 종음소비
intimate relationship; emotional attachment; ethical consumption; conformity consumption
成人之间亲密关系的处理要追溯到婴儿期依恋关系的形成,而早期的母婴依恋被孩子们内在化,从而塑造成成人的内在的工作模式,即为以后的家庭之外的关系扮演了一种标准的认知结构。这种内在化的认知结构会影响消费者的行为-道德消费和从众消费。文章对亲密、依恋和行为的关系进行了厘清,并且就两种消费行为提出了两个分析命题:命题一:安全依恋类型和道德消费行为是最积极相关的,矛盾依恋型相关性次之;排斥依恋型和道德消费行为是最负相关,恐惧依恋型次之,命题二:安全依恋的个体将更易受到信息性社会影响,目的是对知识的获取;而不安全依恋(排斥、矛盾和恐惧依恋)的个体将更易受到规范性社会影响,目的是获得社会支持。当然,这些命题需要进一步的实证研究证明.
成人之間親密關繫的處理要追溯到嬰兒期依戀關繫的形成,而早期的母嬰依戀被孩子們內在化,從而塑造成成人的內在的工作模式,即為以後的傢庭之外的關繫扮縯瞭一種標準的認知結構。這種內在化的認知結構會影響消費者的行為-道德消費和從衆消費。文章對親密、依戀和行為的關繫進行瞭釐清,併且就兩種消費行為提齣瞭兩箇分析命題:命題一:安全依戀類型和道德消費行為是最積極相關的,矛盾依戀型相關性次之;排斥依戀型和道德消費行為是最負相關,恐懼依戀型次之,命題二:安全依戀的箇體將更易受到信息性社會影響,目的是對知識的穫取;而不安全依戀(排斥、矛盾和恐懼依戀)的箇體將更易受到規範性社會影響,目的是穫得社會支持。噹然,這些命題需要進一步的實證研究證明.
성인지간친밀관계적처리요추소도영인기의련관계적형성,이조기적모영의련피해자문내재화,종이소조성성인적내재적공작모식,즉위이후적가정지외적관계분연료일충표준적인지결구。저충내재화적인지결구회영향소비자적행위-도덕소비화종음소비。문장대친밀、의련화행위적관계진행료전청,병차취량충소비행위제출료량개분석명제:명제일:안전의련류형화도덕소비행위시최적겁상관적,모순의련형상관성차지;배척의련형화도덕소비행위시최부상관,공구의련형차지,명제이:안전의련적개체장경역수도신식성사회영향,목적시대지식적획취;이불안전의련(배척、모순화공구의련)적개체장경역수도규범성사회영향,목적시획득사회지지。당연,저사명제수요진일보적실증연구증명.
The development of the intimate relations among adults should be daled back to the formation of attachment relation ships in the period of infancy. The intrinsic work mode of adults has being shaped by children' s internalization of the early moth er-infant attachment. The work mode will play a role of standard cognitive structure for social connections outside of families, which influences consumer behaviorsIethical consumption and conformity consumption. Based on the analysis of the relations among intimacy, attachment and behaviors, the paper puts forward the following two analytic propositions: 1 ) safe attach ment style and ethical behaviors are the most actively correlated, followed by contradictory attachment type, while exclusion attachment style and ethical consumer behaviors are the most negatively correlated, followed by fear attachment type; 2) safe attachment individuals are more easily influenced by information society in order to obtain knowledge, while unsafe attachment (exclusion, contradiction and fear attachment) individuals will be more easily affected by normative social in order to get so- cial support. However, the propositions need to be further empirically studied.