CAJ | 학술논문

视频宣传作为一种新兴的宣传形式，以其直观性、形象性得到读者的广泛欢迎。本文通过对宣传视频的分析，提出高校图书馆宣传应从4W（定位、文化、趣味、立体式网络）4个方面提升读者参与度、扩大社会影响力。
시빈선전작위일충신흥적선전형식，이기직관성、형상성득도독자적엄범환영。본문통과대선전시빈적분석，제출고교도서관선전응종4W（정위、문화、취미、입체식망락）4개방면제승독자삼여도、확대사회영향력。
As a newly born publicity method, video broadcasting is welcomed by readers for its intuitive and vividness. This paper proposed that the university libraries should promote degree of reader participation, meanwhile enlarge the social influ- ence from the 4W （location, culture, interest and vertical network） by analyzing their publicity videos.