CAJ | 학술논문

视觉隐喻是众多研究者比较关注的领域，当前多以物体简笔画、漫画及广告等方面的研究为主，但对与生活密切相关的实物的视觉隐喻研究甚少。因此研究采用掩蔽启动范式、李克特9点量表及语音生成等研究方法，在物体概念类型（概念相同、概念相异）及形状类型（形状相似、形状相异）条件下，针对实物图片的形状知觉相似性是否对视觉隐喻加工产生影响进行探讨。结果发现无论物体概念是否相同，形状相似性对个体的物体识别具有“促进”作用，并有利于视觉隐喻加工；在物体识别中，当两个物体概念不同时，个体会试图建立一个特设类别来对形状相似的物体进行归类，从而实现了视觉隐喻的加工。因此研究进一步证明了实物形状的知觉相似性有利于视觉隐喻的加工。
시각은유시음다연구자비교관주적영역，당전다이물체간필화、만화급엄고등방면적연구위주，단대여생활밀절상관적실물적시각은유연구심소。인차연구채용엄폐계동범식、리극특9점량표급어음생성등연구방법，재물체개념류형（개념상동、개념상이）급형상류형（형상상사、형상상이）조건하，침대실물도편적형상지각상사성시부대시각은유가공산생영향진행탐토。결과발현무론물체개념시부상동，형상상사성대개체적물체식별구유“촉진”작용，병유리우시각은유가공；재물체식별중，당량개물체개념불동시，개체회시도건립일개특설유별래대형상상사적물체진행귀류，종이실현료시각은유적가공。인차연구진일보증명료실물형상적지각상사성유리우시각은유적가공。
Previous studies have shown that the shape effect exists in comparing or recognizing simple black and white line drawing objects in the visual metaphor processing, but not for concrete objects. However, all objects in our world are either natural or artificial, therefore doing research on concrete objects seems to be a great significance in helping us to know the world. In the present study, three experiments were conducted to explore the shape effect in four different experimental conditions：conceptually and perceptually similar, conceptually similar and perceptually dissimilar, conceptually dissimilar and perceptually similar, and conceptually and perceptually dissimilar. In this way, we could explore the role of the perceptual similarity of concrete objects’ shape in visual metaphor processing, especially when common categories were absent. Experiment 1 and 2 demonstrated whether perceptual similarity affects the visual metaphor processing, and we used the production task during the third experiment to explore how perceptual similarity affects visual metaphor processing, and what inner psychological processing is. Based on the masked priming paradigm, we used similarity judgment tasks in the first experiment, matching pictures were presented for a duration of 48 ms only and the participants needed to judge whether the picture pairs could be used for the same purpose. The result showed that no matter the concept was the same or not, similarity in shapes had a “facilitation effect” on individual object recognition, and the functional consistency judgment of shape similarity was significantly faster than that of shape dissimilarity. In the second＆amp;nbsp;experiment, the object pairs were simultaneously presented for 2 seconds, during which participants were asked to perform the 9 points Likert scale to rate the functional consistency. The result suggested that in the absence of category, individuals would be experienced uncertainty and had a moderate rating when they made judgments on the function of objects which had similar shapes. A production task was applied in the third experiment, within a time frame of 20 seconds, participants were asked to describe pictures presented with pairs, in order to test whether shape similarity affected the number of correspondences between two objects, then we analyzed the correspondences and speech onset times. The results suggested that when objects were similar in shape, individual speech onset time was shorter than when the shape was dissimilar, and much more consistent descriptions would be produced. When common categories were absent, individuals would try to build an ad hoc category to achieve object classification. In conclusion, according to results of the three experiments, physical shape similarity is more “conducive”for object recognition and visual metaphor processing.