CAJ | 학술논문

本文使用社会网络分析技术探索微博空间中环保非政府组织间关注／认同关系网的结构，并结合组织间网络、社会运动联盟、互联网研究文献以及我国非政府组织管理制度来探究网络结构的形成机制。研究发现，非政府组织间存在紧密的虚拟联系。统计分析显示，组织间虚拟关系受网络自组织机制、组织资源、合适性原则（注册状态）、同质性原则（离线关系、地理位置、关注领域）和微博使用活跃程度等因素的影响。其中，资源发挥“信号”功能，是组织可信赖性的基础，资源未知者不容易被关注／认同。对于资源已知者而言，资源匮乏者更积极利用微博平台。未注册组织主动与其他组织建立关系，注册组织则避免与未注册组织建立关系。具有线下合作关系或处于同一省份的组织之间更可能建立关注和认同关系，但活动领域仅对认同关系具有影响。微博使用活跃程度也对组织间关系具有正向的影响。
본문사용사회망락분석기술탐색미박공간중배보비정부조직간관주／인동관계망적결구，병결합조직간망락、사회운동련맹、호련망연구문헌이급아국비정부조직관리제도래탐구망락결구적형성궤제。연구발현，비정부조직간존재긴밀적허의련계。통계분석현시，조직간허의관계수망락자조직궤제、조직자원、합괄성원칙（주책상태）、동질성원칙（리선관계、지리위치、관주영역）화미박사용활약정도등인소적영향。기중，자원발휘“신호”공능，시조직가신뢰성적기출，자원미지자불용역피관주／인동。대우자원이지자이언，자원궤핍자경적겁이용미박평태。미주책조직주동여기타조직건립관계，주책조직칙피면여미주책조직건립관계。구유선하합작관계혹처우동일성빈적조직지간경가능건립관주화인동관계，단활동영역부대인동관계구유영향。미박사용활약정도야대조직간관계구유정향적영향。
This study explores the structures of follower/identity networks among environmental non-government organizations on Sina Weibo by using social network analysis techniques, and unpacks the formation mechanisms of these networks by integrating the literature of inter-organizational network, social movement coalition, Internet studies, and the institutions of social organization management in China. In particular, this study proposes an appropriateness principle to explain the effect of registration status on network structure. Descriptive network analyses show that close virtual relations exist among environmental NGOs, and reciprocal relations are prevalent. Results of exponential random graph models show that the formation of virtual relations is influenced by self-organization mechanisms, organizational resources, appropriateness principle （registration status）, homophily principle （offline collaboration relations, geographical location, and focus areas） and activity levels of Weibo use. Organizational resources function as a ＂signal＂ on which users base their evaluation of the trustworthiness of the organization, and thus organizations with unknown funding are less likely to be followed or identified with. With regard to the organizations whose funding is known, those with lower levels of resources tend to use the Weibo platform more actively. Unregistered organizations tend to actively build relationship with others, while registered organizations tend to avoid establishing relationships with the unregistered. These findings highlight the support to the appropriateness principle importance of legitimacy and lend Non-governmental organizations which have offline collaboration relations or reside in the same province are more likely to form follower/identity relations, and those with similar focus areas are more likely to form identity relations. Activity of Weibo use also has a positive impact on the formation of inter-organizational relations. Overall,findings of this study suggest that ＂low cost of internet use＂ alone does not provide a sufficient explanation of inter-organizational relations on the cyberspace. The authors argue that on a highly interactive social media platform like Weibo, trustworthiness of an organization and its capacity to earn recognition from peer organizations plays a crucial role in the formation of inter-organizational networks.