CAJ | 학술논문

基于内部营销视角，参照企业外部关系营销的理念，以高校教师和研究生为研究对象，提出了高校内部关系质量的两个构成层面，建立了员工对内部关系营销质量的感知、员工对组织与工作的情感，以及员工行为倾向之间相互关系的结构方程模型，并在调查研究的基础上进行了实证分析和检验。研究结果表明：高校可以通过改进员工内部关系质量来提高教师的工作绩效，从而使学生、家长、用人单位、政府、合作企业等外部营销对象满意。
기우내부영소시각，삼조기업외부관계영소적이념，이고교교사화연구생위연구대상，제출료고교내부관계질량적량개구성층면，건립료원공대내부관계영소질량적감지、원공대조직여공작적정감，이급원공행위경향지간상호관계적결구방정모형，병재조사연구적기출상진행료실증분석화검험。연구결과표명：고교가이통과개진원공내부관계질량래제고교사적공작적효，종이사학생、가장、용인단위、정부、합작기업등외부영소대상만의。
From the perspective of internal marketing, this paper chose university faculty and graduate students as the research subjects, put forward two components of internal relationship quality at universities with reference to the concept of external relationship marketing, established a structural equation model of relationship quality perception, feelings of organizations and jobs as well as employees＇ behavior disposition, and then tested it empirically. The research findings indicate that universities could boost their teachers＇ job performance by improving the quality of internal relationship, thus enhancing the satisfaction of its clients such as students, parents, employers, governments and cooperators.