CAJ | 학술논문

城市体育文化意象是通过对特定城市体育文化有形载体感知而形成的城市体育文化印象。在访谈和开放式问卷调查的基础上，运用Nvivo8．0软件，通过开放式、关联式、选择式循序渐进编码方式，构建了由37个意象元素、12个意象要素、4个意象因子组成的城市体育文化意象体系，并以此为基础就晋江城市体育文化意象对958名市民进行调查。结果表明：晋江市民对晋江城市体育文化意象元素的重要度、印象程度和品质指数有不同评价，在物质、制度、精神、行为因子上呈现不同的意象，形成了体育产业、体育场地为特质，平民体育文化为核心，制度、行为文化为潜力的晋江城市体育文化民众意象。
성시체육문화의상시통과대특정성시체육문화유형재체감지이형성적성시체육문화인상。재방담화개방식문권조사적기출상，운용Nvivo8．0연건，통과개방식、관련식、선택식순서점진편마방식，구건료유37개의상원소、12개의상요소、4개의상인자조성적성시체육문화의상체계，병이차위기출취진강성시체육문화의상대958명시민진행조사。결과표명：진강시민대진강성시체육문화의상원소적중요도、인상정도화품질지수유불동평개，재물질、제도、정신、행위인자상정현불동적의상，형성료체육산업、체육장지위특질，평민체육문화위핵심，제도、행위문화위잠력적진강성시체육문화민음의상。
Public image study of urban sports culture is built on sense of concrete carrier of spe- cific urban sports culture. On the basis of interview and open questionnaire survey, this paper structures the image system of urban sports culture made of 37 image elements, 12 image in- gredients and 4 image factors through open coding and relationship coding with Nvivo 8.0 and thus investigates 958 citizens of the sports cultural image of Jinjiang city. The result of investi- gation indicates that the Jinjiang people evaluated differently toward the importance degree, memory degree and quality degree of image elements of sports culture in Jinjiang city. The dif- ferent images in material, institutional, spiritual and behavioral factors finally form the public- sports-activity-based sports cultural image of Jinjiang city specialized in sports manufacturing industry and sports ground. Then these images form the civilian oriented sports cultural image in Jinjiang city which characterized by sports industry and sports field and develop with sports energetic culture and behaviour culture.