CAJ | 학술논문

“环境友好型”旅游者对旅游地和景区的可持续发展具有重要意义.通过将“感知行为效能”和“地方依恋”这两个与旅游情境下环境负责行为密切相关的因素纳人计划行为理论模型,一个解释和预测旅游者自发的环境负责行为意愿的整体模型得以构建.针对杭州西溪国家湿地公园251位游客样本的实证研究显示旅游者环境负责行为意愿不仅取决于其对自身得失的理性评估,还受到感知行为效能因素和情感因素的显著影响,尤其是旅游者与景区之间的情感纽带和心理认同对其环保行为态度和行为意愿均具有积极影响.基于上述结论,我国旅游地和景区可持续发展应突破传统的管理规制路径,探索通过感情维系、效能培养、规范树立等创新措施,培育和引导旅游者自发采取有利于生态环境保护的行为.
“배경우호형”여유자대여유지화경구적가지속발전구유중요의의.통과장“감지행위효능”화“지방의련”저량개여여유정경하배경부책행위밀절상관적인소납인계화행위이론모형,일개해석화예측여유자자발적배경부책행위의원적정체모형득이구건.침대항주서계국가습지공완251위유객양본적실증연구현시여유자배경부책행위의원불부취결우기대자신득실적이성평고,환수도감지행위효능인소화정감인소적현저영향,우기시여유자여경구지간적정감뉴대화심리인동대기배보행위태도화행위의원균구유적겁영향.기우상술결론,아국여유지화경구가지속발전응돌파전통적관리규제로경,탐색통과감정유계、효능배양、규범수립등창신조시,배육화인도여유자자발채취유리우생태배경보호적행위.
Facing with the sustainability profitability trade-off in tourism industry, tourist destinations traditionally take ＂regulatory approaches＂ to promote sustainable development. An implicit assumption underlying this paradigm is that tourists are inherent ＂ liability＂ for environmental protection. Therefore, only through regulatory strategies such as control of development scale, restriction of tourist behaviors can sustainability be achieved. However, recent studies regarding ＂pro environmental tourists＂ have raised doubts to this assumption. They argued that tourists can spontaneously behave environmental friendly, and thus can be regarded as ＂asset＂ rather than ＂liability＂ in sustainable development. Although there have been some studies investigating drivers of individuals＇ intention to perform environmentally responsible behaviors （ERB）, few of them focused on the tourism context, or took tourism specific factors into consideration. ~fb address this lack in the extant literature, a theoretical model that integrates outcome efficacy and place attachment into the TPB modal was proposed in this study to better understand tourists＇ ERB intentions. It is argued that these two constructs are of high relevance to actor＇s intention to perform ERB in the tourism context. A sample of visitors （N=251） to Xixi National Wetland Park was then used to examine the proposed model and hypotheses.