CAJ | 학술논문

随着网络、微博、微信等新媒体的出现,体育危机的传播渠道更加丰富,传播速度大为提升,且公众直接参与反馈和传播,传播的范围更加广泛.通过案例分析及逻辑分析等科研方法,基于传播学的视角研究体育危机的特点及管理策略.提出体育危机事件发生后,体育管理部门应在第一时间准确全面搜集事件信息并予以发布;应利用现代传播技术和新媒体进行广泛传播,并利用媒体的“议程设置”功能正确引导公众;政府应加强相关法制建设,加强对媒体的监管;组织者和个人应具有良好的媒体沟通能力和技巧,加强和优化公众关系;体育危机管理者应完善监督制度与利益诉求机制,尽可能避免下一轮危机的发生.
수착망락、미박、미신등신매체적출현,체육위궤적전파거도경가봉부,전파속도대위제승,차공음직접삼여반궤화전파,전파적범위경가엄범.통과안례분석급라집분석등과연방법,기우전파학적시각연구체육위궤적특점급관리책략.제출체육위궤사건발생후,체육관리부문응재제일시간준학전면수집사건신식병여이발포;응이용현대전파기술화신매체진행엄범전파,병이용매체적“의정설치”공능정학인도공음;정부응가강상관법제건설,가강대매체적감관;조직자화개인응구유량호적매체구통능력화기교,가강화우화공음관계;체육위궤관리자응완선감독제도여이익소구궤제,진가능피면하일륜위궤적발생.
With the advent of new media, such as Internet, Microblog and Weehat, the propagating channels of sport crisis become more abundant, tbe propagation speed much faster and the public＇ s direct participation in the feedback and propagation makes the range more wide. With the methods of case analysis and logic analysis, the paper studies the characteristics of sport crisis and the corresponding management strategies from the perspective of communication, h points out that once the sport crisis occurs, sports manageme~t departments should gather and release the exact and comprehensive event infi~nnation immediately and use both the modern communication technologies and new media to propagate it widely and the ＂agenda setting＂ function of the media to guide the public correctly. The government should strengthen the construction of relevant legal system and media supervision. The organizers and the individuals should have good media communication skills and abilities to strengthen and optimize the public relations. The managers of the sport crisis should optimize the supervision system and interest demanding mechanism so as to avoid the occurrence of the next round of crisis as much as possible.