商业经济与管理
商業經濟與管理
상업경제여관리
Business Economics and Administration
2014年
5期
12~23
,共null页
农户行为 农产品流通 高附加值活动 实证分析
農戶行為 農產品流通 高附加值活動 實證分析
농호행위 농산품류통 고부가치활동 실증분석
behavior of farmers; the circulation of agricultural products; high value-added activities; empirical analysis
介入农产品流通中的高附加值活动是农户分享农产品流通中增值收益的重要途径。文章以赣南脐橙种植户为例，分析了影响农户介入农产品流通价值链中高附加值活动的决定因素。研究表明，农户介入高附加值活动的行为受到户主的风险态度、种植规模、收获期农产品销售情况、户主所拥有的贮藏技术水平、政府是否提供免费的贮藏技术培训以及农户所处地区的交通状况等多方面因素的影响，并随着这些因素的变化而不断变化。在此基础上，提出了促进农户主动介入流通增值活动，分享流通增值收益的政策建议。
介入農產品流通中的高附加值活動是農戶分享農產品流通中增值收益的重要途徑。文章以贛南臍橙種植戶為例，分析瞭影響農戶介入農產品流通價值鏈中高附加值活動的決定因素。研究錶明，農戶介入高附加值活動的行為受到戶主的風險態度、種植規模、收穫期農產品銷售情況、戶主所擁有的貯藏技術水平、政府是否提供免費的貯藏技術培訓以及農戶所處地區的交通狀況等多方麵因素的影響，併隨著這些因素的變化而不斷變化。在此基礎上，提齣瞭促進農戶主動介入流通增值活動，分享流通增值收益的政策建議。
개입농산품류통중적고부가치활동시농호분향농산품류통중증치수익적중요도경。문장이공남제등충식호위례，분석료영향농호개입농산품류통개치련중고부가치활동적결정인소。연구표명，농호개입고부가치활동적행위수도호주적풍험태도、충식규모、수획기농산품소수정황、호주소옹유적저장기술수평、정부시부제공면비적저장기술배훈이급농호소처지구적교통상황등다방면인소적영향，병수착저사인소적변화이불단변화。재차기출상，제출료촉진농호주동개입류통증치활동，분향류통증치수익적정책건의。
Participating in high value-added activities is an important way for farmers to share value-added benefits in the distribution of agricultural products. In this paper, we have studied the influencing factors on farmers engaged in high value-added activities in the distribution of agricultural products with navel orange growers in Southern Jiangxi as an example. The results indicate that the farmers＇ behavior of involving high value-added activities depends on the risk attitude and storage technology of the head of a household, the planting scale of a household, the sales of agricultural products during the harvest time, free storage technology training and traffic in the area of farmers. And the farmers＇ behavior of involving high value-added activities will constantly change with the change of above factors. On this foundation, the policy suggestions were put forward to promote farmers active participation in value-added activities their value-added benefits share in the distribution of agricultural products.
