CAJ | 학술논문

体操作为在世界大赛中摘金夺银的优势项目，目前面临锻炼人口短缺、群众基础薄弱、体育健身功效不如人意的局面。作为加拿大国内具有较大知名度的体操俱乐部，英士博体操俱乐部在其国内体操教育和市场经营方面积累丰厚经验和知名度，它进入中国市场，结合中国国情，挖掘体操发展的秘诀和“娱人致趣”的关键点，致力于体操运动在中国的普及与推广，顺应未来中国体操市场开发与大众化发展与推广的趋势。以此为例，探索与研究中国体操“亲民化”与“娱乐化”发展之路，对于中国体操项目市场化发展、扩大体操人口、挖掘和发挥体操在群众体育健身中的作用具有重要的参考价值。
체조작위재세계대새중적금탈은적우세항목，목전면림단련인구단결、군음기출박약、체육건신공효불여인의적국면。작위가나대국내구유교대지명도적체조구악부，영사박체조구악부재기국내체조교육화시장경영방면적루봉후경험화지명도，타진입중국시장，결합중국국정，알굴체조발전적비결화“오인치취”적관건점，치력우체조운동재중국적보급여추엄，순응미래중국체조시장개발여대음화발전여추엄적추세。이차위례，탐색여연구중국체조“친민화”여“오악화”발전지로，대우중국체조항목시장화발전、확대체조인구、알굴화발휘체조재군음체육건신중적작용구유중요적삼고개치。
In the process of National Fitness wave and socio-economic development, most of Chinese sports items play their due role in the mass sports and building a harmonious society, and their market-oriented and industrial development have yet entered high-speed development stages. But as advantage events in the world competitions, gymnastics is currently facing with bad situations which workout population is lack, mass base is weak, fitness effect is not satisfactory. As Canada＇s national famous gymnastics club, In spire Sports Gymnastics Club has accumulated rich experience and reputation in their domestic market management and education, it enters the Chinese market, combining with Chinas national situations, exca- vating the secrets and exploring the key points of gymnastics giving interest and funny to the people. And it is committed to the popularity and promotion of gymnastics in China, complying with the future market development and the trend of gymnastics development and promotion. As an example, we explore and research the way of Chinese gymnastics ＂People First＂ and ＂entertainment＂ development, which will have important reference value to the Chinese gymnastics market-oriented development, expanding population gymnastics,mining and exploring the gymnastics＇ roles to mass sports fitness.