CAJ | 학술논문

信息技术使游客的旅游需求和消费行为发生了重大的变化,旅行社必须进行信息化建设才能应对这一变化.本文运用文献分析法对近10年国外旅行社信息化的相关研究成果进行了梳理,从旅行社信息化的动因、旅行社信息化的方式和旅行社信息化的效应3个维度归纳了一些有价值的共识,并指出旅行社信息化未来的研究方向.本文旨在理论层面丰富该领域的现有文献,补充与发展该领域的理论与研究;在实践层面为中国旅行社的信息化建设提供借鉴与思路.
신식기술사유객적여유수구화소비행위발생료중대적변화,여행사필수진행신식화건설재능응대저일변화.본문운용문헌분석법대근10년국외여행사신식화적상관연구성과진행료소리,종여행사신식화적동인、여행사신식화적방식화여행사신식화적효응3개유도귀납료일사유개치적공식,병지출여행사신식화미래적연구방향.본문지재이론층면봉부해영역적현유문헌,보충여발전해영역적이론여연구;재실천층면위중국여행사적신식화건설제공차감여사로.
Great changes have taken place in tourist demands, purchase patterns and consuming behaviors since the application of information technology. As for travel services, how to make information technology meet those changes has already become a hotspot for both academia and industry. This paper uses literature analysis method to make a retrospective review of the researches on foreign travel agency information process in the recent decades. It concludes a series of valuable consensus from three dimensions namely： motivation, pattern and effect of travel service in information technology applications, and points out the direction of future research on information technology applications in travel services. This research aims to enrich relevant research literatures, replenish and develop theoretical researches, and provide reference for information technology applications of Chinese travel services.