福建师范大学学报：哲学社会科学版
福建師範大學學報：哲學社會科學版
복건사범대학학보：철학사회과학판
Journal of Fujian Normal University(Philosophy and Social Sciences Edtion)
2014年
3期
53~60
,共null页
符号修辞 礼物交换 修辞主型 表意特征
符號脩辭 禮物交換 脩辭主型 錶意特徵
부호수사 례물교환 수사주형 표의특정
Gift Exchange, Semiotic Rhetoric, Domain Types, Signifying Mechanisms
“符号修辞”可以作为礼物符号表意特征的观察窗口。仪式性与交际性礼物表意过程中存在着两类不同的修辞主型：前者以符号明喻与符号曲喻为主；后者以符号转喻与符号提喻为主。两类修辞主型的存在使得仪式性／交际性礼物符号呈现着截然不同的表意特征及其功能：仪式性礼物符号偏重于文化社群共有的象征意义，礼物表意为仪式的文化认同感的建构功能服务；交际性礼物符号转向其自身的实用价值，礼物表意则以人际关系中互惠式的“功利性目的”之达成为目标。
“符號脩辭”可以作為禮物符號錶意特徵的觀察窗口。儀式性與交際性禮物錶意過程中存在著兩類不同的脩辭主型：前者以符號明喻與符號麯喻為主；後者以符號轉喻與符號提喻為主。兩類脩辭主型的存在使得儀式性／交際性禮物符號呈現著截然不同的錶意特徵及其功能：儀式性禮物符號偏重于文化社群共有的象徵意義，禮物錶意為儀式的文化認同感的建構功能服務；交際性禮物符號轉嚮其自身的實用價值，禮物錶意則以人際關繫中互惠式的“功利性目的”之達成為目標。
“부호수사”가이작위례물부호표의특정적관찰창구。의식성여교제성례물표의과정중존재착량류불동적수사주형：전자이부호명유여부호곡유위주；후자이부호전유여부호제유위주。량류수사주형적존재사득의식성／교제성례물부호정현착절연불동적표의특정급기공능：의식성례물부호편중우문화사군공유적상정의의，례물표의위의식적문화인동감적건구공능복무；교제성례물부호전향기자신적실용개치，례물표의칙이인제관계중호혜식적“공리성목적”지체성위목표。
From the vision about Semiotic Rhetoric, the two distinct domain rhetorical types can be found in the two main types of gift exchange in the human culture-the ritual and communicative gift exchange, which significantly model their signifying mechanisms. The ritual gift exchange tends to take the Conceit and Symbol- ism as its meaning construction devices, which transform the gift into the ＂symbolic good＂ and also make it as one part of the ritual. And the communicative gift exchange prefers to take the two figures of speech-metonymy and synecdoche-as the communicative strategies to achieve its intentional meanings. Consequently, in the con- text of communicative gift giving, the meaning is carried by the gifts in an indirect and implicit way.
