安徽农业大学学报：社会科学版
安徽農業大學學報：社會科學版
안휘농업대학학보：사회과학판
Journal of Anhui Agricultural University（Philosophy & Social Sciences Edition)
2014年
3期
118~122
,共null页
市场营销专业 校企深度融合 人才培养模式
市場營銷專業 校企深度融閤 人纔培養模式
시장영소전업 교기심도융합 인재배양모식
marketing major; college-enterprise deep cooperation; talents cultivation model
市场对营销人才的需求日益呈现出专业化、差异化和个性化趋势。因此，高校市场营销专业须创新人才培养模式以满足不同企业对多元人才之需求。以某高校市场营销专业为例，校企双方通过共同培养人才、以赛促合、教师服务于企业等校企深度融合的方式，创建了“职场式”人才培养模式。这种兼顾学生、学校和企业三方利益共赢的人才培养模式，较好地解决了市场营销专业人才培养与市场需求脱节的问题。此人才培养模式对其他高校市场营销专业的人才培养具有一定的借鉴意义。
市場對營銷人纔的需求日益呈現齣專業化、差異化和箇性化趨勢。因此，高校市場營銷專業鬚創新人纔培養模式以滿足不同企業對多元人纔之需求。以某高校市場營銷專業為例，校企雙方通過共同培養人纔、以賽促閤、教師服務于企業等校企深度融閤的方式，創建瞭“職場式”人纔培養模式。這種兼顧學生、學校和企業三方利益共贏的人纔培養模式，較好地解決瞭市場營銷專業人纔培養與市場需求脫節的問題。此人纔培養模式對其他高校市場營銷專業的人纔培養具有一定的藉鑒意義。
시장대영소인재적수구일익정현출전업화、차이화화개성화추세。인차，고교시장영소전업수창신인재배양모식이만족불동기업대다원인재지수구。이모고교시장영소전업위례，교기쌍방통과공동배양인재、이새촉합、교사복무우기업등교기심도융합적방식，창건료“직장식”인재배양모식。저충겸고학생、학교화기업삼방이익공영적인재배양모식，교호지해결료시장영소전업인재배양여시장수구탈절적문제。차인재배양모식대기타고교시장영소전업적인재배양구유일정적차감의의。
The demand for marketing personnelin market is increasingly specialized, differentiated and personalized. Marketing major in colleges should innovate the mode of cultivating talents to meet the needs of different enterprises for diversified talents. This paper, taking the marketing major in certain college as an example, designed a marketing-orientated talents cultivation model based on college-enterprises deep cooperation, in which the college and enterprises jointly cultivate talents and promote their cooperation by organizing competitions, and teachers of the college provide their services in enterprises. This model, not only balancing the interests of the three sides, students, college and enterprises, but also relieving the conflict between marketing major students training and the demand of market, can be used for reference for other colleges.
