CAJ | 학술논문

设计评估市场机制、社会文化、政策体系和社会网络的18个测量项目,利用分层抽样和拦截访问对1900名消费者进行调查,采用多层次回归方法分析市场机制、社会文化、政策体系和社会网络对消费者住房购买行为的影响.社会文化和社会网络对这种行为的影响要高于市场机制和政策体系的影响,市场机制对这种行为只能产生较弱的作用,而政策体系对这种行为的作用并不显著.结果表明,不同区域的消费者住房购买行为的形成机制存在差异,市场机制对东部这种行为的作用要高于对西部这种行为的作用,社会网络对西部这种行为的作用要高于对东部这种行为的作用.
설계평고시장궤제、사회문화、정책체계화사회망락적18개측량항목,이용분층추양화란절방문대1900명소비자진행조사,채용다층차회귀방법분석시장궤제、사회문화、정책체계화사회망락대소비자주방구매행위적영향.사회문화화사회망락대저충행위적영향요고우시장궤제화정책체계적영향,시장궤제대저충행위지능산생교약적작용,이정책체계대저충행위적작용병불현저.결과표명,불동구역적소비자주방구매행위적형성궤제존재차이,시장궤제대동부저충행위적작용요고우대서부저충행위적작용,사회망락대서부저충행위적작용요고우대동부저충행위적작용.
This paper designs 18 measurement items to evaluate market mechanism, social cuhure, policy system and social network, and invest gates 1900 consumers by using two methods of block access and stratified sampling. Hierarchical regres- sion method is used to study effects of the above mentioned four factors on the purchase. Results show that the influence of social culture and social network on this purchase is higher than influence of the other two. It is also found that for many consumers from different region the decision making of purchase house is different, effects of the market on the behavior in east is more than in west, and the social network is just the opposite.