CAJ | 학술논문

信息时代，以电脑、手机为代表的新媒体改变了原有的信息传播格局，政府对媒体的管理应随之变化，尤其是地方政府要加强对地方媒体的舆论引导。目前地方政府对媒体的舆论引导存在引导乏力、引导过期、引导失准等问题，使得地方政府的公信力受损，影响了政府形象。地方政府要通过完善新闻发言人制度、提高议程设置能力、健全新闻阅评制度等方式，提高对地方媒体的舆论引导能力，使地方政府、地方媒体和地方公众三方齐力，构建良好的地方舆论氛围，推动地方和谐发展。
신식시대，이전뇌、수궤위대표적신매체개변료원유적신식전파격국，정부대매체적관리응수지변화，우기시지방정부요가강대지방매체적여론인도。목전지방정부대매체적여론인도존재인도핍력、인도과기、인도실준등문제，사득지방정부적공신력수손，영향료정부형상。지방정부요통과완선신문발언인제도、제고의정설치능력、건전신문열평제도등방식，제고대지방매체적여론인도능력，사지방정부、지방매체화지방공음삼방제력，구건량호적지방여론분위，추동지방화해발전。
In this information age, new media represented by computers and cell phones have transformed the original information transmission structure, leading to the corresponding changes in media management by the government, particularly in the strengthened public opinion guidance by local governments on local media. Current problems such as guidance fatigue and misalignment as well as overdue guidance have resulted in damaged public trust and ruined image of the local governments, which should promote their capability in guiding the local media through improving news spokesman system, enhancing agenda setting ability and perfecting news examining and evaluating system. Therefore, the good local public opinion atmosphere could be constructed through joint efforts of the local government, the local media and the native people to promote the regional harmonious development.