开放导报
開放導報
개방도보
China Opening Herald
2014年
3期
69~72
,共null页
国际酒店集团 控制 议价能力
國際酒店集糰 控製 議價能力
국제주점집단 공제 의개능력
Multinational Hotel Corporations (MNHCs), Control, Bargaining Power
如何与业主共同管理酒店,是目前进入中国的国际集团面临的棘手问题。在回顾国际合作控制领域相关文献的基础上,本文结合中国经济转型背景,构建了基于议价能力视角的国际酒店集团控制模式。国际酒店集团对酒店价值创造活动的控制程度,取决于其议价能力的大小,而中国不同市场区域特征,对议价能力与控制程度关系具有调节作用。
如何與業主共同管理酒店,是目前進入中國的國際集糰麵臨的棘手問題。在迴顧國際閤作控製領域相關文獻的基礎上,本文結閤中國經濟轉型揹景,構建瞭基于議價能力視角的國際酒店集糰控製模式。國際酒店集糰對酒店價值創造活動的控製程度,取決于其議價能力的大小,而中國不同市場區域特徵,對議價能力與控製程度關繫具有調節作用。
여하여업주공동관리주점,시목전진입중국적국제집단면림적극수문제。재회고국제합작공제영역상관문헌적기출상,본문결합중국경제전형배경,구건료기우의개능력시각적국제주점집단공제모식。국제주점집단대주점개치창조활동적공제정도,취결우기의개능력적대소,이중국불동시장구역특정,대의개능력여공제정도관계구유조절작용。
How to co-manage the hotel with owners is currently an important issue for Multinational Hotel Corporations (MNHCs). Based on literature review about internationalization and control, combined with the background of the reality of China' s eeonomie transformation, this paper builds MNHCs control mode according to bargaining power perspective. This paper argues that the degree of control of the activities of the MNHCs depends on its relatively bargaining power, while the regional eharaeteristies of different markets in China have an impact on its relationship. The model has theoretical and practical significance for the interpretation of MNHCs control behavior, and to solve conflicts between hotel manager and owner.