工业工程
工業工程
공업공정
Industrial Engineering Journal
2013年
6期
95~100
,共null页
闭环供应链 公平关切 差别定价 Nash讨价还价
閉環供應鏈 公平關切 差彆定價 Nash討價還價
폐배공응련 공평관절 차별정개 Nash토개환개
closed-loop supply chain; concern of fairness; differential pricing; Nash bargaining
考虑零售商的讨价还价公平关切行为,构建了各情形下闭环供应链系统差别价格策略模型。结果表明,零售商的公平偏好行为对系统双方的差别定价策略与收益、新产品与再造品的市场需求量,此时制造商需要关注零售商的公平关切行为制定定价策略,这样可以实现双方的共赢,也有利于整个闭环供应链系统效率的提升。同时还发现这种公平关切行为倾向是零售商增强其自身市场讨价还价能力、获取更多渠道收益的有效手段。
攷慮零售商的討價還價公平關切行為,構建瞭各情形下閉環供應鏈繫統差彆價格策略模型。結果錶明,零售商的公平偏好行為對繫統雙方的差彆定價策略與收益、新產品與再造品的市場需求量,此時製造商需要關註零售商的公平關切行為製定定價策略,這樣可以實現雙方的共贏,也有利于整箇閉環供應鏈繫統效率的提升。同時還髮現這種公平關切行為傾嚮是零售商增彊其自身市場討價還價能力、穫取更多渠道收益的有效手段。
고필령수상적토개환개공평관절행위,구건료각정형하폐배공응련계통차별개격책략모형。결과표명,령수상적공평편호행위대계통쌍방적차별정개책략여수익、신산품여재조품적시장수구량,차시제조상수요관주령수상적공평관절행위제정정개책략,저양가이실현쌍방적공영,야유리우정개폐배공응련계통효솔적제승。동시환발현저충공평관절행위경향시령수상증강기자신시장토개환개능력、획취경다거도수익적유효수단。
Based on the theory of Nash bargaining,pricing strategy in a closed-loop supply chain is addressed. In view of retailer's concern of fairness,two different price models are constructed. The differential price models are analyzed by using game theory. Results show that the retailer's concern tendencies on fairness have an effect on the differential price strategies and profits of the retailer and manufacturer,and the demand of new and remanufacturing products. With retailer' s concern of fairness considered by the manufacturer,it is beneficial to both manufacturer and retailer when the retailer has concern of fairness. At the same time,it is found that concern of fairness is an effective means for the retailer to step up his bargaining ability and to obtain the channel distribution of gains of the closed-loop supply chain.