CAJ | 학술논문

针对快速时尚品在网络销售中的高退换货率的问题,在快速时尚品销售特点分析基础上,考虑快速时尚品的价格衰减与顾客需求量的关系,以及配送时间等因素的影响,建立了网络销售环境下的快速时尚品物流网络规划模型,并运用模拟退火算法进行算例求解。研究结果表明：产品的退货率对物流网络的运营成本与效率产生重要影响,随着退货率的增加总收益呈直线下降,为保证网络收益,应将退货率控制在5%以内,并应尽可能压缩配送时间至3天之内。
침대쾌속시상품재망락소수중적고퇴환화솔적문제,재쾌속시상품소수특점분석기출상,고필쾌속시상품적개격쇠감여고객수구량적관계,이급배송시간등인소적영향,건립료망락소수배경하적쾌속시상품물류망락규화모형,병운용모의퇴화산법진행산례구해。연구결과표명：산품적퇴화솔대물류망락적운영성본여효솔산생중요영향,수착퇴화솔적증가총수익정직선하강,위보증망락수익,응장퇴화솔공제재5%이내,병응진가능압축배송시간지3천지내。
This paper focuses on the high return problem of fast fashion products in e-commerce retailing. By analyzing the selling features of fast fashion products,a logistics network programming model is proposed,in taking into account the relationship of fast fashion product price reduction and customer demand, and the delivery time etc. The model is solved by using simulated annealing algorithm. Results show that the return rate has significant influence on the operation cost and efficiency of the logistics network. To make the return rate less than 5%,the delivery time need to be compressed within three days.