CAJ | 학술논문

产品属性绩效在满意度评价中的权重随时间发生转移已引起理论及实践领域关注。但已有研究局限于不同类别属性的权重转移方向，将转移原因视为黑箱。发掘已有研究的内在联系，提炼出属性分类的共同标准变动性，探究可变动／不可变动的属性在满意度中的权重随时间发生转移的方向，并引入享乐适应理论解释上述转移发生的内在机制。以智能手机为实证研究对象，运用斜率变化参数理论和结构方程模型研究变量间关系。研究结果表明，随着拥有时间增加，可变动／不可变动的属性对满意度的影响逐渐增强／减弱，出现这一结果的原因在于可变动的属性比不可变动的属性更不容易被享乐适应，后期的满意度受前期的情绪和满意度影响。研究结果为企业在产品属性间合理分配有限资源及如何维持高满意度提供有意义的启示。
산품속성적효재만의도평개중적권중수시간발생전이이인기이론급실천영역관주。단이유연구국한우불동유별속성적권중전이방향，장전이원인시위흑상。발굴이유연구적내재련계，제련출속성분류적공동표준변동성，탐구가변동／불가변동적속성재만의도중적권중수시간발생전이적방향，병인입향악괄응이론해석상술전이발생적내재궤제。이지능수궤위실증연구대상，운용사솔변화삼수이론화결구방정모형연구변량간관계。연구결과표명，수착옹유시간증가，가변동／불가변동적속성대만의도적영향축점증강／감약，출현저일결과적원인재우가변동적속성비불가변동적속성경불용역피향악괄응，후기적만의도수전기적정서화만의도영향。연구결과위기업재산품속성간합리분배유한자원급여하유지고만의도제공유의의적계시。
＂The weight of product attribute performance on customer satisfaction will shift over time＂ causes the interests among scholars and practitioners. But previous articles focused on how the weight shifted and the direction of the shift, without explai- ning why it happens. The present article first investigates the mechanisms and extracts attribute taxonomy based on standard vari- ation; then explore different directions on which variable/invariable attributes＇ weight on satisfaction shift; last, we introduces hedonic adaptation theory to explain the underlying mechanism of the shift above. On the background of smartphone usage, the data is analyzed to test above relationships by using Slope-shift Parameter Theory and SEM. The results show that, the weight of variable attribute on satisfaction strengthens, while the weight of invariable attribute on satisfaction weakens as time goes by. The possible underlying reason of the shift is that variable attribute is less affected by hedonic adaptation than invariable attribute is. In addition, long-term satisfaction is influenced not only by current emotions, but also by earlier emotions and satisfaction. These findings are significant for distributing resources reasonably on the products＇ attributes and sustaining high longitudinal satisfaction.