体育学刊
體育學刊
체육학간
Journal of Physical Education
2014年
3期
62~64
,共null页
体育管理 全国体育院校运动竞赛 商业化运作
體育管理 全國體育院校運動競賽 商業化運作
체육관리 전국체육원교운동경새 상업화운작
sports management; nationwide sport university competition; commercialized operation
对近10年来全国体育院校运动竞赛开展的状况进行分析，探讨全国体育院校运动竞赛进行商业化运作的可行性。当前国家体育总局和教育部相关体育商业赞助法规的出台是全国体育院校运动竞赛开展商业赞助的法规保障；CUBA等大学生运动竞赛商业运作成功表明大学生运动竞赛市场深受商家青睐；全国体育院校运动竞赛承办单位具备资源优势；广州体育学院自2008年以来先后3次承办全国体育院校运动竞赛尝试商业化运作，效果良好。竞技体育市场化是全国和世界发展的趋势，全国体育院校运动竞赛进行商业化运作顺应竞技体育市场化的发展趋势。全国体育院校运动竞赛进行商业化运作无论从理论角度还是实践操作方面均具备可行性。
對近10年來全國體育院校運動競賽開展的狀況進行分析，探討全國體育院校運動競賽進行商業化運作的可行性。噹前國傢體育總跼和教育部相關體育商業讚助法規的齣檯是全國體育院校運動競賽開展商業讚助的法規保障；CUBA等大學生運動競賽商業運作成功錶明大學生運動競賽市場深受商傢青睞；全國體育院校運動競賽承辦單位具備資源優勢；廣州體育學院自2008年以來先後3次承辦全國體育院校運動競賽嘗試商業化運作，效果良好。競技體育市場化是全國和世界髮展的趨勢，全國體育院校運動競賽進行商業化運作順應競技體育市場化的髮展趨勢。全國體育院校運動競賽進行商業化運作無論從理論角度還是實踐操作方麵均具備可行性。
대근10년래전국체육원교운동경새개전적상황진행분석，탐토전국체육원교운동경새진행상업화운작적가행성。당전국가체육총국화교육부상관체육상업찬조법규적출태시전국체육원교운동경새개전상업찬조적법규보장；CUBA등대학생운동경새상업운작성공표명대학생운동경새시장심수상가청래；전국체육원교운동경새승판단위구비자원우세；엄주체육학원자2008년이래선후3차승판전국체육원교운동경새상시상업화운작，효과량호。경기체육시장화시전국화세계발전적추세，전국체육원교운동경새진행상업화운작순응경기체육시장화적발전추세。전국체육원교운동경새진행상업화운작무론종이론각도환시실천조작방면균구비가행성。
The author analyzed the situation of development of nationwide sport university competitions in recent 10 years, probed into the feasibility of carrying out commercialized operation on nationwide sport university competitions. Currently, the establishment of sports commercial sponsorship laws and regulations by the General Administration of Sport of China and the Ministry of Education is the legal assurance for developing commercial sponsorship for nationwide sport university competitions; the success of commercial operation of college, student sports competitions such as CUBA indicates that the college student sports competition market is well welcomed by merchants; nationwide sports university competition hosting units have unique advantages for carrying out commercialized operation on the competitions, such as internal resources, economic resources, sports resources and environmental resources; since 2008 Guangzhou Sport University has hosted 3 nationwide sport university competitions, tried commercialized operation, and achieved a good effect. Competitive sport marketization is a nationwide and worldwide trend of development; carrying out commercialized operation on nationwide sport university competitions is in conformity with the trend of development of competitive sport marketization. Carrying out commercialized operation on nationwide sport university competitions is feasible no matter from the perspective of theory or in terms of practical operation.
