中国流通经济
中國流通經濟
중국류통경제
China Business and Market
2014年
6期
108~113
,共null页
电子商务 农产品物流 验证性因素分析 模糊评价 发展策略
電子商務 農產品物流 驗證性因素分析 模糊評價 髮展策略
전자상무 농산품물류 험증성인소분석 모호평개 발전책략
e-commerce;agricultural products logistics;confirmatory factor analysis;fuzzy evaluation;development strategy
电商环境下，农产品物流呈现出了一些新的特点。结合电商环境下农产品物流发展的新特点，优化农产品物流体系，寻求一种低成本、高效率、高效益的农产品物流发展模式成为当前迫切需要解决的一个重要问题。文章通过构建电子商务环境下农产品物流理论框架，并借助浙江丽水226家企业数据对农产品物流发展水平进行模糊综合评价发现，电商环境下农产品物流由电子商务应用、信息化管理、物流信息技术、物流功能等四个因素构面构成，是一个多维理论框架；电子信息技术契合于农产品物流的整个过程，只有各环节协调统一才能高效率地发挥作用；电子商务在对农产品物流提出变革性发展要求的同时，也为其开拓了崭新而巨大的增长空间。电商环境下推动丽水农产品物流发展，需要从完善农产品电子供应链网络结构、加强农产品物流信息化建设、构建农产品物流可追溯管理机制、合理分离农产品物流和商流、提高农产品物流组织化与专业化水平等方面着手进行。
電商環境下，農產品物流呈現齣瞭一些新的特點。結閤電商環境下農產品物流髮展的新特點，優化農產品物流體繫，尋求一種低成本、高效率、高效益的農產品物流髮展模式成為噹前迫切需要解決的一箇重要問題。文章通過構建電子商務環境下農產品物流理論框架，併藉助浙江麗水226傢企業數據對農產品物流髮展水平進行模糊綜閤評價髮現，電商環境下農產品物流由電子商務應用、信息化管理、物流信息技術、物流功能等四箇因素構麵構成，是一箇多維理論框架；電子信息技術契閤于農產品物流的整箇過程，隻有各環節協調統一纔能高效率地髮揮作用；電子商務在對農產品物流提齣變革性髮展要求的同時，也為其開拓瞭嶄新而巨大的增長空間。電商環境下推動麗水農產品物流髮展，需要從完善農產品電子供應鏈網絡結構、加彊農產品物流信息化建設、構建農產品物流可追溯管理機製、閤理分離農產品物流和商流、提高農產品物流組織化與專業化水平等方麵著手進行。
전상배경하，농산품물류정현출료일사신적특점。결합전상배경하농산품물류발전적신특점，우화농산품물류체계，심구일충저성본、고효솔、고효익적농산품물류발전모식성위당전박절수요해결적일개중요문제。문장통과구건전자상무배경하농산품물류이론광가，병차조절강려수226가기업수거대농산품물류발전수평진행모호종합평개발현，전상배경하농산품물류유전자상무응용、신식화관리、물류신식기술、물류공능등사개인소구면구성，시일개다유이론광가；전자신식기술계합우농산품물류적정개과정，지유각배절협조통일재능고효솔지발휘작용；전자상무재대농산품물류제출변혁성발전요구적동시，야위기개탁료참신이거대적증장공간。전상배경하추동려수농산품물류발전，수요종완선농산품전자공응련망락결구、가강농산품물류신식화건설、구건농산품물류가추소관리궤제、합리분리농산품물류화상류、제고농산품물류조직화여전업화수평등방면착수진행。
In the context of e-commerce, there are some new characteristics with agricultural products logistics. So, optimizing the agricultural products logistic system and looking for the agricultural products logistic development pattern with low cost and high efficiency is the urgent problem for us now. With the help of constructing a theoretical framework of agricultural products logistics in the e-commerce environment and data of 226 enterprises in Lishui, Zhejiang province, the authors make a fuzzy comprehensive evaluation for the agricultural products logistics. It is found that, first, the agricultural products logistics in e-commerce environment is made of e-commerce applications, information management, logistics information technology and logistics function,and it is a multi-dimensional theoretical framework; second, electronic information technology is suitable for the whole process of agricultural products logistics and the coordination and unifying of different links can lead to high efficient result;third, e-commerce requests agricultural products logistics reform and open up a new and huge growth space for it. To promoting the logistic development of agricultural products in Lishui, we should start from such aspects as improving the e-supply-chain network structure, strengthening the construction of informationization, establishing the traceability management system, rationally separating the material flow from business flow and improving the organizational and special level of agricultural products logistics.
