CAJ | 학술논문

旅游业的高关联性和敏感性使之极易受到各种危机事件的冲击和影响，对旅游危机的影响进行有效评价并采取应对措施是实现旅游业可持续发展的关键。文本在研究国内外文献和听取专家意见的基础上，筛选出5个维度19个指标的评价体系，并运用因子分析法提取出经济、社会文化、心理及环境影响4个公因子，构建了旅游危机影响评价指标体系和模型。通过模型测算可知日本“三一一”大地震因诱发海啸及核泄漏对其旅游业的总体影响较大，其中环境影响最大，心理影响其次，经济和社会文化影响相对较小。为最大限度消弭危机造成的影响，目的地政府应及时进行信息沟通、构建安全保障机制、开展灵活的宣传促销等措施。
여유업적고관련성화민감성사지겁역수도각충위궤사건적충격화영향，대여유위궤적영향진행유효평개병채취응대조시시실현여유업가지속발전적관건。문본재연구국내외문헌화은취전가의견적기출상，사선출5개유도19개지표적평개체계，병운용인자분석법제취출경제、사회문화、심리급배경영향4개공인자，구건료여유위궤영향평개지표체계화모형。통과모형측산가지일본“삼일일”대지진인유발해소급핵설루대기여유업적총체영향교대，기중배경영향최대，심리영향기차，경제화사회문화영향상대교소。위최대한도소미위궤조성적영향，목적지정부응급시진행신식구통、구건안전보장궤제、개전령활적선전촉소등조시。
The higher correlation and sensitivity of tourism makes it prone to impact from various crises and efficient assessment of tourist crisis coupled with corresponding measures adopted is a key to sustainable development in tourism. On the basis of literature research at home and abroad, we have sieved out assessment system on 19 indicators in 5 dimensions, adopted factor analytic methods to extract 4 common factors from economy, social culture, mentality and environment influence; construct assessment system and mod- el affected by tourism crisis. Through model calculation, we learn ＂3. ll＂strong quake in Japan has bigger impact on tourism on the whole as a result of tidal wave and nuclear leakage, with environment suffering most,followed by psychology and economic and social culture. In order to minimize effect caused by crisis, the destination government should timely make information communication, con- struct security mechanism and carry out flexible promotion.