北京社会科学
北京社會科學
북경사회과학
Social Science of Beijing
2014年
3期
52~62
,共null页
风险沟通 信任 食品安全事件
風險溝通 信任 食品安全事件
풍험구통 신임 식품안전사건
risk communication ; trust ; food safety crisis
本文运用河北省石家庄市和保定市的消费者调研数据，分析了三聚氰胺事件发生后，奶制品消费者对政府公布的食品安全信息的信任程度（简称为“政府信任”）与奶制品购买恢复行为之间的关系。本文构建了食品安全事件背景下政府与消费者之间进行风险沟通的初步分析框架，重点解决了“政府信任”变量的内生性处理问题。研究结果表明，消费者对政府信任程度的提高会显著增加消费者的奶粉购买恢复水平。
本文運用河北省石傢莊市和保定市的消費者調研數據，分析瞭三聚氰胺事件髮生後，奶製品消費者對政府公佈的食品安全信息的信任程度（簡稱為“政府信任”）與奶製品購買恢複行為之間的關繫。本文構建瞭食品安全事件揹景下政府與消費者之間進行風險溝通的初步分析框架，重點解決瞭“政府信任”變量的內生性處理問題。研究結果錶明，消費者對政府信任程度的提高會顯著增加消費者的奶粉購買恢複水平。
본문운용하북성석가장시화보정시적소비자조연수거，분석료삼취청알사건발생후，내제품소비자대정부공포적식품안전신식적신임정도（간칭위“정부신임”）여내제품구매회복행위지간적관계。본문구건료식품안전사건배경하정부여소비자지간진행풍험구통적초보분석광가，중점해결료“정부신임”변량적내생성처리문제。연구결과표명，소비자대정부신임정도적제고회현저증가소비자적내분구매회복수평。
Using data collected from a consumer survey in Shijiazhuang and Baoding, Hebei province, this paper analyzed the relationship between ＂consumers＇ trust in the information provided by government＂ and ＂ dairy consumers＇ recovery behavior＂ after the Melamine incident. A preliminary framework of risk communication between government and consumers was constructed in the context of food safety incidents. The instrumental variable Tobit model was estimated to solve the endogenous problem caused by the core variable ＂consumers＇ trust in the information provided by government＂. The results showed that the increases in consumers＇ trust in government would significantly improve the level of purchase recovery, which implied that the risk communication played an essential role during the food safety crises.
