CAJ | 학술논문

通过建立数理模型研究声誉对企业投资决策的影响，并得出以下主要结论：考虑到对项目投资后能获得声誉，企业更有意愿作出项目首轮投资决策；当项目实施中遇到困难而面临清算时，对声誉的考虑将使企业更倾向于作出追加投资决策；考虑声誉的企业付出的总体努力水平会更高，但是对声誉的追求将降低追求货币收益的努力程度。
통과건립수리모형연구성예대기업투자결책적영향，병득출이하주요결론：고필도대항목투자후능획득성예，기업경유의원작출항목수륜투자결책；당항목실시중우도곤난이면림청산시，대성예적고필장사기업경경향우작출추가투자결책；고필성예적기업부출적총체노력수평회경고，단시대성예적추구장강저추구화폐수익적노력정도。
This paper researches the impact of an enterprise＇ s reputation on its investment decision by building mathemati-cal models, and drives some conclusions. If reputation stemming from a project in future is taken into account during the en-terprise＇ s decision making process, the enterprise will have a stronger willingness to invest in the project initially, to makean additional investment when running into difficulties during the project implementation process, and make a greater effortin the project. However, more effort that the enterprise spends in pursuit of reputation wilt reduce the effort for monetaryprofit.